Art enthusiasts visiting Art Basel’s prestigious show in Basel, Switzerland this year will be treated to a unique experience. Additionally, Samsung Electronics has announced a new partnership with the event. They’ll be showcasing their innovative The Frame TV as the official visual display.
A Canvas for Artistic Expression
At the Samsung The Frame Lounge, attendees can immerse themselves in a world of modern and contemporary art. The Frame’s cutting-edge 4K QLED display will come alive with stunning artworks, offering a vibrant and immersive viewing experience.
Samsung The Frame: Beyond Just a TV
The Frame is more than just a television; it’s a lifestyle product that transforms into a digital canvas when not in use. Users have access to over 2,500 artworks through the Samsung Art Store subscription service. They can curate their own personal gallery, which features works from renowned artists, museums, and tastemakers.
Designed for the Art Enthusiast
This unique Samsung TV is specifically designed to excel in art display. Its Matte Display minimizes light reflection, allowing visitors to appreciate the art even under bright lighting conditions. This year, The Frame further solidified its credentials as the perfect art display by becoming the industry’s first TV to receive Pantone Validated ArtfulColor certification, guaranteeing exceptional color reproduction.
A Celebration of Art and Technology
“The Frame is a powerful tool that faithfully conveys the artist’s message and the inherent beauty of the artwork,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “This collaboration with Art Basel is a thrilling opportunity to introduce art lovers to a truly special screen experience on The Frame.”
Source: Samsung Newsroom
