As the curtain fell on the 2024/25 UEFA Champions League season at the Munich Football Arena last week, OPPO, the Official Smartphone Product Partner for the third consecutive year, marked the occasion with a blend of cutting-edge technological showcases and impactful social responsibility programs. The brand reaffirmed its dedication to enriching the football experience for fans and players worldwide, empowering them to “Make Your Moment” both on and off the pitch.
Revolutionising the Fan Experience with OPPO AI and Camera Innovations
At the heart of the Champions Village, OPPO created an immersive experience that seamlessly fused football culture with its latest advancements in AI and camera technology. To kick things off, fans enthusiastically engaged with an interactive booth, capturing AI-powered selfies alongside a virtual avatar of OPPO Global Brand Ambassador, Spanish football prodigy Lamine Yamal. Furthermore, the excitement continued with a surprise appearance by Inter Milan legend Marco Materazzi at the OPPO Hospitality Lounge, where he interacted with fans and demonstrated the brand’s newest technological offerings.
A key highlight, for instance, was the demonstration of OPPO’s groundbreaking camera zoom technology, designed to overcome the challenges of capturing distant action. Thanks to this innovation, even spectators in the highest stands can achieve stunning close-ups, replicating the experience of being pitch-side. Moreover, enhanced by features like AI Unblur and AI Eraser, OPPO’s camera technology empowers fans to effortlessly immortalise goals, saves, and other epic moments, ultimately transforming transient on-pitch excitement into lasting memories.
Forging Global Connections Through Football and Technology
Leading up to the final, OPPO facilitated unique opportunities for youth development. Global Brand Ambassador Kaká and Brazilian football legend Cafu led charity football training clinics in Munich for young Brazilian athletes, offering invaluable direct mentorship. Former England international and popular broadcaster Micah Richards also joined the legends for an exclusive 5v5 match, utilising OPPO’s AI-powered technology to capture perfect moments from the game.
On the day of the final, OPPO further showcased football’s unifying power by bringing together Kaká, UEFA Champions League legend Esteban Matías Cambiasso Deleau, and Chinese youth women footballers for a game of Cuju, the ancient Chinese football-like sport. This symbolic event connected diverse football cultures, past and present.
Through these extensive activities, OPPO is creating a global platform that fosters connections between fans and players worldwide, leveraging the universal language of football to promote the sport, enhance skills, and inspire the next generation.
Empowering the Next Generation: OPPO’s Global Community Programs
Beyond the final activations, OPPO has been actively implementing diverse sports development and talent cultivation programs throughout the season.
In Brazil, OPPO launched a comprehensive sports initiative across four communities in São Paulo, focusing on youth football development. This program includes renovating local pitches, donating equipment, providing professional training, and facilitating pathways for young players into professional clubs.
Egypt saw OPPO partner with The Maker Football School to create The Maker OPPO Dream League, a nationwide youth football tournament aimed at discovering and developing top young football talent. The program offers comprehensive coaching and world-class player development.
In Mexico, OPPO recently announced a strategic partnership with UNESCO, as well as with the municipal institutes of Sports of Puebla and Chihuahua. Through this collaboration, the initiative will not only provide essential training equipment but also introduce cutting-edge technology. As a result, it aims to nurture aspiring young football players across the country, ultimately inspiring professional football aspirations among local youth.
Since beginning its partnership with the UEFA Champions League, OPPO has consistently empowered football fans worldwide by making it easier to capture, share, and relive thrilling moments. Inside the stadium, OPPO’s advanced devices preserve iconic match highlights, while beyond the stadium, the company collaborates with global communities to provide development platforms, resources, and technologies that drive the sustainable growth of football.
Moving forward, OPPO remains steadfast in its commitment to connecting football fans worldwide through technology, unlocking the sport’s untapped potential, and empowering more football players and fans to “Make Your Moment.”
