ASUS Completes Major Manufacturing Relocation to Southeast Asia
In a strategic move to mitigate the impact of impending tariffs from the United States, ASUS has announced the completion of its manufacturing shift for the US market. The company confirmed that 90% of its product manufacturing has been relocated from China to new facilities in several Southeast Asian nations.
The decision comes in response to escalating trade tensions and the threat of steep tariffs on technology products and components, particularly those containing semiconductors. According to a report by PC Gamer, ASUS has transferred the production of key PC components, including motherboards and graphics cards, to factories in Indonesia, Vietnam, and Thailand.
The tariffs, which were recently postponed but could take effect in the coming months, are expected to reach as high as 145 percent on certain electronic components. This would significantly increase the cost of importing goods into the United States, forcing companies to either absorb the costs or pass them on to consumers through higher prices.
While major players like AMD and NVIDIA have received exemptions from these high tariffs due to their importance to the US government, other technology companies remain vulnerable. The tariffs on semiconductor-related products are seen as a serious threat to the sales and profitability of many tech firms.
The move also affects ASUS’s other product lines, such as its popular ROG Phone series, which are sold in the US market. The various semiconductor chips and components used in these devices would also be subject to the new tariffs, further driving up prices for consumers.
By relocating the bulk of its US-bound production, ASUS aims to preemptively navigate this challenging trade environment and maintain a competitive edge in one of its most critical markets. The strategic shift could help the company avoid future price hikes and protect its market share against rivals.
