TL;DR / At a Glance
What are the specs for the 2026 Samsung The Frame Pro? The 2026 Samsung The Frame Pro (LS03HW) features a Neo QLED 4K display, a 144Hz refresh rate, and the new Wireless One Connect Box which transmits 4K video from up to 10 meters away. It is powered by the NQ4 AI Gen3 Processor and includes a verified Glare Free matte coating for realistic art display.
The Evolution of the Invisible TV
For the last decade, Samsung’s The Frame has dominated a very specific niche: users who want a television that disappears into their home decor. However, at the official global launch in April 2026, Samsung revealed that they are splitting the lineup into two distinct tiers: the standard The Frame (LS03HE) and the flagship The Frame Pro (LS03HW).
This move is a direct response to the “lifestyle vs. performance” compromise. In 2026, the Pro designation means the TV finally inherits the high-end processing and panel technology of Samsung’s flagship gaming and cinema displays.
The 2026 Hierarchy: LS03HW vs. LS03HE
It is crucial for “Watch First, Buy Smart” followers to understand the difference between the two 2026 models. The standard Frame continues to use a QLED panel with Dual LED backlighting, while the The Frame Pro moves to a Neo QLED 4K display.
By using Mini LED backlighting (Quantum Matrix Technology Slim), the Pro model significantly improves local dimming. This solves the oldest complaint about The Frame: that it couldn’t produce deep enough blacks for a true cinematic experience. With the Pro, you get the contrast of a premium TV with the matte finish of an art piece.
Sizes and Pricing (2026)
The The Frame Pro is positioned as the premium choice, available in the four most popular large-format sizes. In Malaysia, we expect the pricing to align with these global MSRPs:
- 55-inch: Pricing TBC
- 65-inch: $1,999.99 (Estimated RM9,499)
- 75-inch: $2,799.99 (Estimated RM13,299)
- 85-inch: $3,999.99 (Estimated RM18,999)
Note: The standard LS03HE model will continue to offer smaller 43-inch and 50-inch options, along with a massive 98-inch variant for those who want a gallery-sized wall.
The Technical Star: Wireless One Connect Box
The most impressive technical specification of the LS03HW is the Wireless One Connect Box. For years, Samsung used a “Nearly Invisible Cable” to send power and data to the screen. In 2026, they have deleted the cable entirely for the Pro model.
- Wi-Fi 7 Transmission: The external hub now transmits a 4K 144Hz signal wirelessly to the panel from up to 10 meters (30 feet) away.
- Zero Latency: Samsung is utilising a proprietary low-latency protocol that ensures gamers won’t feel a difference between the wireless signal and a direct HDMI connection.
- Aesthetic Impact: This allows for a completely “floating” installation. In a Malaysian home setup, you can hide all your consoles, decoders, and players inside a cabinet across the room, leaving only the “painting” on the wall.
Glare Free 3.0: The End of Reflections
A screen that reflects the sun isn’t art; it’s a mirror. The 2026 Frame Pro features an upgraded Advanced Glare Free matte coating. Unlike traditional matte screens that can sometimes soften the image, this new coating maintains the sharpness of the 4K resolution while scattering 99% of ambient light.
Samsung has also secured Pantone Validated ArtfulColor certification for the 2026 models. This ensures that the digital brushstrokes and skin tones in Art Mode look identical to their real-world counterparts, even under the harsh afternoon sun typical of a tropical climate.
Intelligence Meets Art: NQ4 AI Gen3
Under the hood, both 2026 models are powered by the NQ4 AI Gen3 Processor. This chip drives the new Samsung Vision AI Companion, which is effectively a private curator for your TV.
- Contextual Curation: The AI analyses the colors and style of your room to suggest artwork that complements your interior design.
- Texture Mapping: The processor adds a digital “texture” to artworks, making oil paintings look like they have physical depth and watercolors appear to have the grain of paper.
- AI Soccer Mode: For the Malaysian sports fan, the processor can detect fast-moving balls and players, optimizing motion clarity and stadium sound in real-time.
The Competitive Landscape: Is there an alternative?
In 2026, the Art TV war has moved away from OLED. LG’s new LX7 Gallery Series has pivoted to Mini LED technology, mirroring Samsung’s move with the Frame Pro.
The Samsung Frame Pro: Steps up the game with a 144Hz Neo QLED (Mini LED) panel and the NQ4 AI Gen3 Processor. While LG’s LX7 is a standard lifestyle TV, Samsung’s Pro model is a high-performance gaming and cinema screen that happens to look like art.
The LG LX7: Uses an Alpha 7 AI Processor and a 60Hz LCD-based Mini LED panel. It focuses on affordability and a massive library of 4,500+ artworks.
Note: The “Gallery Series” often refers to both the OLED G-series (e.g., G6) and the specific art-focused Mini LED models (LX7). Based on 2026, the LX7 acts as the direct, framed art competitor, while the G6 offers higher performance.
Watch First, Buy Smart: The 2026 Preview Verdict
We haven’t had the chance to put the LS03HW through the full “Lab” stress test yet since it’s not yet available locally, but the official specifications point to a massive leap forward.
- The “Pro” Buy: Choose the LS03HW if you want the first truly wireless TV experience and require the superior brightness and contrast of Neo QLED.
- The “Standard” Buy: The LS03HE remains the better value pick for bedrooms or hallways where absolute peak brightness and wireless transmission aren’t the primary requirements.
Source: Samsung Newsroom | Image credit: Samsung
