CelcomDigi Store Life Turns Shopping into an Interactive Tech Experience
CelcomDigi Berhad has officially launched ‘CelcomDigi Store Life’, its latest flagship store concept, set to transform the way Malaysians experience connected technology.
The first two Life stores are now open at The Gardens Mall and Sunway Pyramid. These outlets are more than typical retail stores. They are designed as interactive hubs where customers can explore, experience, and adopt the latest in connected living.
A Major Milestone in CelcomDigi’s Retail Transformation
The launch of CelcomDigi Store Life marks a significant point in CelcomDigi’s three-year journey to reinvent its retail presence. The company, which serves over 20 million customers, now runs the largest retail network for digital products and services in Malaysia.
CelcomDigi CEO Datuk Idham Nawawi said the move represents a new standard in customer experience. “Malaysians still value the ability to touch, feel, and explore. Our Life stores deliver exactly that through an immersive retail environment featuring the latest technologies shaping everyday life,” he said. “Whether you are a creator, a busy parent, or someone just starting to explore smart technology, these stores are designed to be accessible to everyone.”
CelcomDigi Store Life Brings Connected Living to Everyone
Each Life store covers 3,500 square feet and features a vibrant ecosystem of over 20 brand partners. A key highlight is the introduction of a ‘store-within-a-store’ concept, which is a first for Malaysia’s telco retail scene.
Disney and Samsung Lead the Experience
At The Gardens Mall, customers can enjoy the Pixar Connect Lounge, a family-friendly space inspired by the Toy Story franchise. It features interactive tablets and themed merchandise for all ages. Meanwhile, the Marvel Connect Lounge at Sunway Pyramid is packed with superhero content, apps, and collectables.
Samsung is another major highlight through The Stage, where customers can interact with the latest smartphones, smartwatches, home appliances, and fitness gadgets. The experience is powered by the ‘Endless Aisle’, a giant interactive display where customers can browse products, make instant purchases, and arrange for home delivery.
Exclusive Deals During Grand Opening Week
To celebrate the launch, CelcomDigi is offering a range of exclusive deals. From 16th to 20th July at The Gardens Mall, and from 23rd to 27th July at Sunway Pyramid, customers can enjoy discounts on accessories, bundle offers starting at RM1, and free gifts for the first 100 customers each day.
Samsung fans can also enjoy 15 percent off purchases through the Endless Aisle, while CelcomDigi customers on Samsung device contracts can unlock an even bigger 30 percent discount.
CelcomDigi Builds the Largest Digital Retail Network in Malaysia
With CelcomDigi Store Life now open, CelcomDigi’s retail presence has grown to over 10,000 touchpoints. This includes more than 50 flagship stores, over 300 CelcomDigi Express partner outlets, and thousands of trade channels. Combined with its online store and mobile apps, CelcomDigi now runs the most extensive retail network for digital services in the country.
