Haier Malaysia has solidified its commitment to the world of badminton by extending its partnership with the 2022 BWF World Champions, Aaron Chia and Soh Wooi Yik. The dynamic duo will continue to serve as brand ambassadors for Haier, representing the company in their pursuit of excellence both on and off the court.
Aaron Chia and Soh Wooi Yik, Haier Malaysia ambassadors
The extension of this partnership comes as the badminton pair made history by clinching Malaysia’s first-ever gold medal at the 2022 BWF World Championships. Their remarkable achievements also include bronze medals from their debut appearances at the Commonwealth Games and Asian Games. In a triumphant moment in October 2023, they secured victory at the Denmark Open, ending their six-year wait for a BWF World Tour title.
Under the banner of Haier’s ‘Inspire Future Dreams’ campaign, Aaron Chia and Soh Wooi Yik will now be the faces of a movement aimed at inspiring and motivating Malaysians to pursue their dreams relentlessly. The campaign encourages individuals to strive for success in all aspects of life, emphasizing the values of hard work, determination, and continuous growth.
Fan Jing, the Managing Director of Haier Malaysia, expressed admiration for the badminton duo’s exceptional teamwork and consistent development, both on and off the court. He noted, “Their humility, alongside their hard work and determination to succeed, make them truly inspirational role models for all Malaysians.”
Highlighting the professionalism displayed by Aaron Chia and Soh Wooi Yik throughout their engagement with Haier, Fan Jing expressed excitement about continuing to be a part of their journey. The focus remains on supporting the pair’s quest for Olympic gold and their ambition to become the world’s No.1 male badminton pair.
Fan Jing stated, “We look forward to continuing to grow and inspiring Malaysians together. We hope to instill the belief that with dedicated effort, anything is possible, underscoring that success is a continuous journey.”
As Haier Malaysia and the badminton champions move forward together, the partnership stands as a testament to the shared values of perseverance, excellence, and the belief that dreams can be turned into reality through hard work and dedication. The collaboration aims to inspire not only badminton enthusiasts but also individuals across Malaysia to pursue their aspirations with unwavering determination.
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