Hisense unveiled its future vision at CES 2025. To begin with, the company showcased groundbreaking advancements in display technology. Furthermore, it introduced innovative AI-powered smart living solutions, emphasising its commitment to smarter, more connected homes.
Building on a strong 2024 where the company solidified its leadership in the global TV market, particularly in the premium and large-screen segments, Hisense is leveraging AI to enhance user experiences across its product range. The proprietary Hi-View AI Engine optimises picture and sound quality, enabling personalised content recommendations and seamless user interactions. This AI-driven approach extends beyond TVs, encompassing appliances like smart refrigerators and air conditioners that integrate seamlessly into smart home ecosystems.
TriChroma LED: Display Innovation Takes Centre Stage
Hisense revolutionised display technology with the introduction of TriChroma LED, a new RGB Local Dimming technology that utilises independent Red, Green, and Blue LED chips for unparalleled brightness, contrast, and colour accuracy. This technology achieves up to 97% of the BT.2020 colour space, delivering stunning visuals.
Furthermore, Hisense unveiled a breathtaking 136-inch MicroLED display, showcasing self-emissive pixel-level precision with up to 10,000 nits of brightness. This cutting-edge display sets a new benchmark in visual performance, offering unparalleled clarity and realism.
Partnerships Fuel Global Growth
Hisense continues to strengthen its global presence through strategic partnerships. The company’s long-standing partnership with FIFA and its recent sponsorship of the FIFA Club World Cup 2025 further solidifies its commitment to bringing people closer to the sporting moments they love. Hisense will be the first brand to feature the FIFA Club World Cup 2025 Trophy at its CES 2025 booth.
For more information, head over to the official Hisense website here.
