HMD today announced a significant multi-year partnership with FC Barcelona, becoming the club’s Global Partner and Official Mobile Phone Partner. This comprehensive agreement extends beyond football, encompassing FC Barcelona’s basketball, futsal, handball, and roller hockey teams, solidifying HMD’s presence across key venues and digital platforms.
The partnership transcends a simple commercial agreement, fostering a shared commitment to passion, creativity, and the spirit of sportsmanship. The brand aims to leverage innovative technology to elevate the fan experience for FC Barcelona’s global fanbase of 468 million.
Enhanced Brand Visibility and Fan Engagement
Over the next three years, HMD will gain significant brand exposure through strategic digital advertising. This includes placements at the Olympic Stadium and the soon-to-be-reopened Spotify Camp Nou. HMD’s presence will also extend across FC Barcelona’s digital platforms. This strategy will further solidify the brand’s recognition within the club’s vast global audience.
To commemorate this exciting partnership, the brand launched a creative video featuring celebrity barber Saul Peregrina. The video showcases a Barça fan receiving a unique haircut that blends the club’s crest with the HMD logo, subtly highlighting the HMD Skyline’s advanced features.
Shared Values Fuel a Powerful Collaboration
Lars Silberbauer, Global CMO of HMD, expressed his enthusiasm for the partnership, emphasising the shared values that underpin this collaboration: “FC Barcelona is a global leader in sports innovation and creativity, values that resonate deeply with our approach to technology. Every device we create is designed to enhance lives and foster connections, mirroring the spirit that FC Barcelona embodies.”
Juli Guiu, Vice-President of FC Barcelona’s Marketing Area, echoed this sentiment, highlighting the alignment on brand values: “We are proud to welcome HMD as a new Global Partner. Their commitment to responsible technology resonates with our vision for a sustainable future.”
HMD Unveils New Products
HMD is capitalising on this exciting partnership by launching two new mobile devices:
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HMD Skyline: This cutting-edge 5G smartphone boasts exceptional camera capabilities designed for modern content creators. The Skyline features a powerful 50MP front camera with autofocus and innovative features like a “selfie gesture” function. The rear camera system offers a versatile combination of a 108MP main sensor, 4x zoom, and an ultrawide lens. To showcase these capabilities, renowned Gen Z photographer Rosanna Elettra has captured a stunning 10-image series using the HMD Skyline. Available in Malaysia starting on October 25th, 2024, with a starting price of RM1,999.
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HMD Barbie Phone: Embrace a wave of nostalgia with the stylish HMD Barbie Phone. This retro flip phone features a convenient mirror and comes with two playful back covers, one featuring the iconic swirls of the 1992 Totally Hair Barbie and another with a classic “shooting heart” design. This cute phone, priced at RM599, is designed to be a fun break from the demands of smartphones and allows users to express their individuality. It will also be available in Malaysia starting from October 25th, 2024.
A Glimpse into the Future: HMD Fusion Series
The brand teased the upcoming launch of the HMD Fusion Series, a revolutionary smartphone designed for ultimate customisation. The Fusion series promises effortless customisation options, allowing users to personalise their devices to match their unique style. The “Smart Outfits” ecosystem will further enhance the user experience with accessories like ring lights, wireless charging cases, and gaming enhancements. Stay tuned for more information on this exciting upcoming launch.
Availability and Pricing
Both the HMD Skyline and the HMD Barbie Phone will be available for purchase starting from the 25th of October, 2024, at Zitron Fulfilment Sdn Bhd and other authorised dealers.
