Malaysia is leading the charge in anticipation of the new iPhone SE, according to data released by online marketplace Carousell. Analysis of search trends reveals a significant surge in interest, particularly among younger demographics, ahead of this week’s launch.
Malaysia Leads in iPhone SE Searches
Carousell’s data, covering the 1st of January to the 18th of February shows Malaysia topping the charts for “iPhone SE” keyword searches across its key markets. The excitement intensified following the official launch announcement, with a notable 23% week-on-week increase in searches.
Younger Demographics Fuel the Demand
Perhaps the most surprising trend is the shift in demographics. Searches by 18 to 24-year-olds have jumped by 20% in 2024 compared to the previous year. This demographic has now surpassed the 25 to 35 age group, traditionally the largest segment of iPhone SE searchers, demonstrating a growing appetite for the more budget-friendly Apple device among younger consumers.
Age-Based Preferences Emerge
Carousell’s data also highlights the diverse search patterns across age groups. While younger users gravitate towards affordable older models, those aged 55 to 64 consistently show greater interest in newer flagship devices like the iPhone 15 and 14 Pro.
Third-Gen iPhone SE Most Popular
Among the existing SE models, the third-generation version remains the most sought-after on Carousell. Interestingly, the first-generation SE continues to attract thousands of searches annually, indicating a sustained interest in retro devices.
Flagship Models Still Reign Supreme in the Secondhand Market
Looking at the broader secondhand iPhone market, flagship models like the iPhone 13, iPhone 11, and iPhone 12 remain the most popular choices. The upcoming iPhone SE launch is expected to further influence these trends, and Carousell’s data provides valuable insight into the evolving preferences of Malaysian consumers.
