Astro is set to launch the “Sooka Stick,” a TV dongle designed to bring its popular sooka streaming service to any television with an HDMI port. This announcement comes just weeks before major sporting events like the UEFA European Football Championship and the Summer Olympics, suggesting a strategic move to capitalize on increased viewer interest.
Sooka Stick coming soon
Sooka is known for its competitive pricing structure, particularly appealing to fans of specific content like the English Premier League. Astro offers a comprehensive live sports package. This, along with its other features, makes it a strong contender in the Malaysian streaming market.
The Sooka Stick’s arrival coincides with Astro’s efforts to expand its reach and diversify revenue streams. Specific details like pricing and bundled subscriptions remain under wraps until the official launch.
Tech news website Amanz previously discovered a listing for the Sooka Stick, hinting at some of its features. The device is expected to run on Android 12. It will boast functionalities like Chromecast. It will also feature Google Assistant. Additionally, it will support advanced video formats. Additionally, it might come equipped with a powerful processor, ample RAM, and Bluetooth connectivity for external devices.
With the Sooka Stick and upcoming sporting events, Astro is poised to make a significant impact in the competitive streaming landscape.
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Source: Lowyat.net, Android TV Guide
