In a recently released statement, Procreate, a popular digital art application, has taken a strong stance against generative AI, a technology that can create art using algorithms.
Procreate Stands Against Generative AI
Procreate argues that generative AI, while a powerful technology, is “ripping the humanity out of things” and is built on a foundation of theft. They believe this technology steers us towards a “barren future” where human creativity is devalued. The company emphasizes its deep respect for the hard-earned skills of artists and believes their work deserves ownership and recognition. Procreate positions itself as an alternative to generative AI tools, prioritizing user privacy and creative control.
“We’re here for the humans,” the statement reads. “We’re not chasing a technology that is a monetization threat to our greatest jewel: human creativity.”
Procreate acknowledges that their stance might make them seem like an exception in the current technological rush. However, they believe this “road less travelled” is the more exciting and fruitful path for the artistic community.
The statement is accompanied by an image showcasing a hand using a stylus to draw on a digital device, likely an iPad. The overall colour scheme is dark with contrasting white text, reinforcing the message’s seriousness. Procreate’s stance against generative AI has sparked discussions online. On one hand, some artists are applauding the company’s commitment to human creativity. On the other hand, others are questioning the practicality of this approach. They argue that, given the rapidly evolving technological landscape, it might not be feasible to completely disregard AI.
Whether Procreate’s position will influence the future of art creation remains to be seen. However, their statement has undoubtedly ignited a debate about the role of technology in artistic expression.
