Samsung’s “AI Home”: The Future of Living Unveiled in Southeast Asia
Samsung showcased its commitment to integrating Artificial Intelligence (AI) into everyday living at its 2025 Southeast Asia Tech Seminar, held in Bangkok, Thailand. The event, attended by over 40 journalists and influencers from across the region, highlighted Samsung’s latest advancements in home appliances, emphasising smarter, more connected experiences across its product portfolio.
The seminar, hosted at the Business Experience Studio, provided attendees with a hands-on experience of Samsung’s 2025 vision, offering an in-depth look at the design and technology behind the featured appliances.
“AI Home” Vision: Simplifying Everyday Living
At the core of Samsung’s showcase was its “AI Home” vision, built upon four key pillars: Ease, Save, Care, and Secure. A central element of this vision is the upgraded AI Home display, now integrated across a wider range of appliances. This smart screen allows users to effortlessly access functions, view personalised information on their Daily Board, and manage their home using Map View. Crucially, the screen also connects third-party devices via SmartThings, eliminating the need for a separate hub.
Further enhancing hands-free control, the Bixby voice assistant now incorporates Voice ID, enabling the system to recognise individual registered users, sync personal calendars, and even mirror Galaxy smartphone accessibility settings for improved visibility. New SmartThings services, such as Family Care, offer peace of mind by alerting family members of inactivity or unusual patterns, all secured by Samsung Knox.
Innovative Refrigeration and Laundry Solutions
Samsung unveiled its new global refrigerator lineup, bringing to life the “Screens Everywhere” vision first introduced at CES 2025. Key features include the debut of the 9-inch AI Home display and enhanced AI Family Hub™ experiences. The recently launched Side-by-Side model for the Southeast Asian market was also showcased, featuring an integrated screen, AI Energy Mode through built-in Wi-Fi, and the convenient Wide Auto Open Door for light-touch access.
In laundry solutions, Samsung introduced AI Wash – previously exclusive to front-load washers – to the new Bespoke AI Top Load Washer, addressing regional demands for advanced top-load functionality. These models also include AI Energy Mode and AI VRT+. The new Bespoke AI Washer and Dryer set offers enhanced AI Wash+ and AI Dry+ features, providing smarter performance and the ability to recognise a wider range of fabric types for a more personalised laundry experience. These sets also come equipped with AI Home Screen for intuitive control and monitoring of essential information.
Smart Climate Control and Powerful Cleaning
Attendees also learned about the new ‘Good Sleep’ mode for air conditioners, which allows users to connect with their Galaxy Watch series and Galaxy Ring, enabling automatic adjustment of the air conditioner based on sleep stage detection. Samsung’s newly launched system air conditioner (SAC) lineup was also on display, highlighting intelligent climate solutions with seamless smart experiences and built-in Wi-Fi connectivity.
In the realm of vacuum cleaners, Samsung introduced its most advanced products yet. The Bespoke AI Jet Ultra, touted as the world’s most powerful cordless stick vacuum with up to 400W of suction power, features AI Cleaning Mode 2.0. This mode can now detect corner types and floor variations, such as carpets and hard floors, for smarter cleaning. The seminar included a demonstration of the HexaJet Motor, AI algorithm, and All-in-one clean station, showcasing Samsung’s innovative advancements in both hardware and software offerings.
For more information on Samsung’s latest home appliance innovations, please visit the official Samsung website.
