“Project Moohan” Headset Confirmed: Samsung’s High-Res XR Device Launches 22 October
Samsung appears set to make its major play in the extended reality (XR) space this month, with its highly anticipated Android XR headset, internally codenamed “Project Moohan,” reportedly scheduled for purchase on 22 October.
According to a new report from Korean outlet ChosunBiz, pre-orders for Project Moohan are expected to open even earlier, starting on 15 October, suggesting the official product unveiling will happen within the next week. This timeline aligns with previous industry speculation that Samsung was aiming for a late-October debut for its premium device, which is being developed in collaboration with Google (for the Android XR software) and Qualcomm (for the powerful Snapdragon XR2+ Gen 2 chipset).
Pricing and Positioning
The new information cements Project Moohan’s positioning as a direct competitor to Apple’s Vision Pro, though at a significantly lower entry cost. Reports indicate the Android XR headset is expected to retail starting at at least USD1,800 (RM7,587). While this price point is considerably higher than Meta’s latest Quest devices, it remains more accessible than the USD3,500 (RM14,753) cost of the Vision Pro.
Samsung is reportedly leveraging high-end components to justify the cost, with multiple sources highlighting the exceptional quality of the micro-OLED displays being utilised, potentially featuring a higher resolution than competing premium headsets.
Limited Initial Rollout
Despite the high-end specifications, initial launch goals for Samsung appear modest. The company reportedly does not have lofty goals for the number of units shipped immediately, signalling a measured, quality-focused approach similar to its strategy with early foldable phones. Market analysts suggest Samsung will prioritise a polished user experience over massive first-day sales volume.
The 22 October launch date is widely expected to be a Korea-first release, with availability gradually expanding to global markets later this year or in early 2026. This limited rollout will allow Samsung to gather crucial user feedback before a wider push, mitigating risk in the competitive and still-nascent XR market.
