Samsung Opens Interactive ‘Unfold Club’ Experience at The Exchange TRX
Samsung has launched the “Unfold Club,” an interactive pop-up event at Raintree Plaza in The Exchange TRX. The event, which is open daily from 10 AM to 10 PM until 28 September, provides visitors with a hands-on opportunity to explore the company’s latest Galaxy devices and related technologies.
The event’s opening was marked by a 5KM run through Kuala Lumpur, which concluded with a matcha session and a rave. The public can now access the main exhibition space through a Z-shaped tunnel that leads to a series of product zones.
The Unfold Club exhibit features the new Galaxy Z Fold7 and Z Flip7, showcasing their updated designs and the integration of Galaxy AI and Gemini Live. Visitors can test features like Generative Edit and one-voice-command functionality.
Other areas of the club are dedicated to the broader Samsung ecosystem. The “Smart Living” zone demonstrates how SmartThings AI can be used to connect and control smart home devices, while the “Stylish. Fit. You.” area highlights the health monitoring capabilities of the Galaxy Watch8 and Watch8 Classic. The Galaxy S25 Series is also on display, with a focus on its camera system and AI-powered editing tools.
In addition to the technology demonstrations, the event includes a claw machine and a Phone Beads workshop, providing a range of activities for guests.
The Unfold Club provides the public with an opportunity to interact directly with Samsung’s new lineup of products in a single location.
