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ASUS Officially Exits Smartphone Market to Chase AI Ambitions ASUS has confirmed it is exiting the smartphone market, marking the end of its acclaimed Zenfone and ROG Phone product lines. According to a report by Taiwanese media outlet Inside, the company will pivot its research and development resources toward commercial
ASUS Reportedly Pauses 2026 Smartphone Launches Amid Rising Component Costs ASUS is expected to take a hiatus from the smartphone market in 2026, a move that will leave fans of its Zenfone and ROG Phone series waiting until at least 2027 for new hardware. According to a report surfacing from