TCL Opens First Malaysian Brand Store in Sunway Pyramid
TCL today officially inaugurated its first-ever brand store in Malaysia. Strategically located within the popular Sunway Pyramid shopping mall, the store is a collaborative effort with Vivid Concepts and aims to provide Malaysian consumers with a direct and immersive experience of TCL’s latest technological innovations. This launch signifies a key strategic move by TCL to enhance accessibility and offer a hands-on way for Malaysians to explore their extensive ecosystem of products.
Immersive Retail Experience
The newly opened TCL Brand Store promises a customer-centric approach, with interactive zones designed to allow visitors to test and experience TCL’s advanced product range. As a result, this marks a new way for consumers to engage with the brand’s diverse offerings, effectively bridging the gap between online interest and tangible offline access. Moreover, the collaboration with Vivid Concepts, a Malaysian retail solutions company known for connecting global brands with local consumers, has been instrumental in bringing this vision to fruition.
Featured Products and Innovations
At the launch, TCL showcased a range of their innovative products. Highlights included the massive 115” 115C7K Premium QD-Mini LED TV, boasting all-domain halo control technology and a CrystGlow HVA panel for exceptional picture quality. This QD-Mini LED series is also available in 85”, 75”, and 65” sizes. For those seeking an even more premium viewing experience, the store features the 98C8K Premium QD-MiniLED TV, equipped with an industry-leading CrystGlow WHVA panel and a Bang & Olufsen audio system.
Gamers were also catered to, with both the C7K and C8K TVs offering impressive gaming features such as a 144 Hz native refresh rate, 288 Hz VRR (Variable Refresh Rate), and TCL Game Master for smooth and immersive gameplay.
Beyond televisions, TCL also presented its latest innovations in home appliances. Notably, these included the FreshIN 3.0 air conditioner with offline voice control and T-AI energy saving. In addition, the lineup featured the sleek Free Built-IN refrigerator, as well as the TWD105-C31DG washer dryer, which is powered by a DD inverter motor with direct drive and magnetic levitation for quieter, more efficient, and durable performance.
Exclusive Launch Promotions
To celebrate the grand opening of their first brand store, TCL is offering exclusive in-store promotions starting as low as RM699. These special deals will be available for a limited time, from May 30th to June 2nd, 2025.
Future Growth and Expansion
Looking ahead, this launch marks a significant step in TCL’s expansion strategy within Malaysia. Furthermore, the company has already announced the upcoming opening of its second TCL Brand Store at IOI Mall Puchong on August 7th, 2025, thereby signalling an exciting new chapter for customers in the Klang Valley. TCL also reiterated its commitment to strengthening collaborations with retail leaders like Vivid Concepts to further enhance the in-store experience for Malaysian consumers.
