Apple Music’s “Here’s to the Dreamers” Campaign
This August, Apple Music is launching a campaign called “Here’s to the Dreamers” that shines a spotlight on exceptional Southeast Asian creative talent. These artists have navigated challenges and turned their dreams into reality, inspiring others to do the same.
Exclusive Content on Apple Music
Apple Music is featuring some of the region’s most impactful young artists, offering fans a deeper look into their careers:
- Firdhaus (Malaysia): A multilingual singer-songwriter who defied his introverted nature to connect with fans through introspective music.
- NIKI (Indonesia): A global sensation, NIKI stays true to her Indonesian roots while conquering international stages. Her third album, “Buzz,” drops on 9th August, 2024.
- Yung Raja (Singapore): Pioneering a unique bilingual rapping style, Yung Raja champions South Indian youth and pushes boundaries in Southeast Asian hip-hop.
- Rangga Jones (Indonesia): This multi-talented artist built a successful career from bedroom-produced music, showcasing the power of consistency and determination.
- SPRITE (Thailand): A rapper blends contemporary beats with traditional Thai sounds. He has achieved global recognition with his Billboard charting hit “Thon.”
- Hev Abi (Philippines): A rising star in Filipino hip-hop, Hev Abi brings a fresh perspective with his energetic rap style and relatable lyrics.
Exclusive Interviews, Live Performances, and Playlists
Each artist will offer exclusive content on Apple Music, including:
- In-depth interviews
- Live performances of their songs (acoustic and stylish black-and-white video settings)
- Curated Essential Playlists
NIKI’s “Buzz” Release Microsite
NIKI is launching an “Album Release” microsite with Shazam, featuring behind-the-scenes content and exclusive Apple Watch faces and iPhone wallpapers for her new album “Buzz.”
Inspiration for Aspiring Artists
The “Here’s to the Dreamers” campaign aims to inspire others to pursue their dreams by showcasing the journeys of these talented Southeast Asian artists. Their stories demonstrate the power of perseverance, following your passion, and defying limitations.
