Apple Music Unveils 100 Best Albums List
Apple Music has unveiled its highly anticipated 100 Best Albums of all time, a meticulously curated list compiled by a team of music experts and industry veterans. This editorial project goes beyond streaming numbers, aiming to celebrate the records that have truly shaped the landscape of music.
A 10-Day Celebration of Music
The unveiling of the 100 Best Albums will be a ten-day spectacle. Today, we’ll reveal positions 100 down to 91. Each day will bring a new set of albums. Alongside, there will be exclusive content enriching listeners’ appreciation for these musical landmarks.
Apple Music has created a dedicated microsite serving as a central hub for the entire event. Fans can delve into in-depth analyses of each album. They can explore archival interviews with artists and creators. They can also discover fascinating stories behind the music. Social media integration allows listeners to share their favourite albums and spark discussions with friends.
The celebration extends to Apple Music Radio with a dedicated takeover of Apple Music Hits. Round-the-clock coverage will immerse listeners in the music, while daily shows offer focused dives into specific albums or genres. Exclusive content will also be available on the service itself and Apple Podcasts, providing further insights and perspectives.
The 10-day countdown culminates on May 22nd with a grand finale. A special broadcast event will unveil the top 10 albums on the list. After the performance, there will be a global roundtable discussion. Renowned artists and Apple Music personalities such as Zane Lowe and Ebro Darden will participate. The discussion promises to be a fascinating exploration of the chosen albums and their enduring impact. To cap it all off, Zane Lowe will curate a special DJ mix, seamlessly blending tracks from all 100 albums on the list.
A Commitment to Human Curation
“100 Best Albums brings together all the things that make Apple Music the ultimate service for music lovers,” said Rachel Newman, Apple Music’s senior director of content and editorial. “It highlights human curation at its peak, an appreciation for the art of storytelling, and unparalleled knowledge of music and an even deeper love for it.”
This emphasis on human curation sets the Apple Music list apart from other algorithmic or data-driven approaches. The team behind the project brings their passion and expertise to the table, ensuring a well-rounded and diverse selection that reflects the true breadth and influence of music throughout history.
A Diverse and Eclectic Mix
The first ten albums revealed offer a glimpse into the eclectic nature of the list. Seven entries hail from the 21st century, showcasing the ongoing evolution of music and the impact of contemporary artists like Tyler, The Creator, Robyn, Lorde, and Travis Scott. This sits alongside influential works from the 90s like Rage Against the Machine’s self-titled debut and classics like Hotel California by the Eagles, demonstrating the list’s commitment to spanning eras and genres.
Beyond the Countdown: A Legacy Celebrated
The excitement doesn’t end with the countdown. Apple Music promises a week-long takeover of Apple Music Hits radio following the reveal of the complete list, ensuring listeners can continue to celebrate these iconic albums. Additionally, a special award will be presented to each chosen album, a unique token of recognition crafted from recycled Apple products.
Stay tuned to Apple Music and their social media channels on TikTok, Instagram, YouTube, Facebook and X.
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