Apple Unveils New MacBook Pro with M4 Chip, Supercharged Performance, and Up to 24 Hours of Battery Life

After announcing the new iMac and Mac mini, Apple announced the all-new MacBook Pro, featuring the next generation of Apple silicon, the M4 chip. Delivering groundbreaking performance and efficiency, it is perfect for pro users who push the boundaries of what’s possible.

MacBook Pro: M4 Chip Delivers Unmatched PerformanceApple MacBook Pro M4 chip

The M4 chip builds on the phenomenal success of M1, M2, and M3, offering even faster CPU and GPU performance. With up to a 14-core CPU and up to a 20-core GPU, the M4 tackles demanding workloads with ease, from editing high-resolution video to running complex simulations. The chip also boasts a next-generation Neural Engine, accelerating machine learning tasks by up to 2.5x compared to the M3.

Unveiling Hardware-Accelerated Ray Tracing

For the first time ever, MacBook Pro features hardware-accelerated ray tracing. This cutting-edge technology enables pro applications to deliver significantly faster rendering times, while games benefit from incredibly realistic lighting and shadows.

Enhanced User Experience

The new MacBook Pro comes with several user-centric improvements:

  • Upgraded Camera: A new 12MP Center Stage camera delivers crystal-clear video calls and superior low-light performance.
  • Beautiful Backgrounds: Users can now personalise their video calls with built-in background options or upload their own photos.
  • Extended Battery Life: With an incredible 24 hours of battery life, users can work or create all day long without needing to recharge.

MacBook Air Gets a Boost

Apple also announced an update to the ever-popular MacBook Air. Now featuring M2 and M3 chips as standard options, the MacBook Air doubles its starting memory to 16GB while maintaining its attractive price point.

Commitment to Sustainability

The new MacBook Pro is built with sustainability in mind. Apple utilises recycled materials throughout the construction, including 100% recycled aluminum in the enclosure and various recycled elements in magnets, soldering, and printed circuit boards. Additionally, Apple is committed to removing plastic from its packaging by 2025.

Pricing and Availability

Customers can order both MacBooks soon on Apple’s website, app, and in physical stores. Pricing starts at:

  • 14-inch MacBook Pro with M4: RM6,999
  • 14-inch MacBook Pro with M4 Pro: RM8,499
  • 16-inch MacBook Pro with M4 Pro: RM10,999
  • MacBook Air with M2 or M3: RM4,499

A Look Ahead: Apple Intelligence

Apple also teased its upcoming software innovation, Apple Intelligence. This free software update will be available for Macs with M1 chips and later, offering a range of intelligent features including:

  • Personalised Siri commands
  • Proactive workflows
  • Enhanced accessibility tools

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