ASUS today announced a new lineup of AI-powered laptops at its “Always Incredible” virtual launch event for CES 2025. The company showcased its commitment to “Ubiquitous AI. Incredible Possibilities” by introducing a range of innovative products that seamlessly blend performance, creativity, and sustainability.
Leading the Copilot+ PC Charge
ASUS highlighted its leadership in the Copilot+ PC category, a key focus for the company in 2025. “ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful,” said Samson Hu, ASUS Co-CEO. “This year, at CES 2025, we’re taking our commitment to democratizing AI further by being one of the first brands to offer a line of Copilot+ PCs that promote exceptional value and outstanding innovation.”
Zenbook A14: World’s Lightest Copilot+ PC]
Among the highlights was the Zenbook A14, the world’s lightest Copilot+ PC, weighing under 1kg. Powered by the latest Qualcomm Snapdragon X Series processors with a Qualcomm Hexagon NPU delivering up to 45 TOPS, the Zenbook A14 boasts exceptional performance and up to 32 hours of battery life.
Vivobook 14/16: AI for Everyone
ASUS also introduced the Vivobook 14/16, offering powerful AI capabilities at an accessible price point. Available with both Snapdragon X Series and AMD Ryzen AI processors, these laptops deliver impressive performance and long battery life.
Key Features Across the Lineup:
- Enhanced AI Experiences: Copilot+ integration enables features like Live Captions, Cocreator in Paint, Generative Fill, and more, boosting productivity and creativity.
- Cutting-Edge Design: Featuring sleek designs, durable construction (like the Zenbook A14’s Ceraluminum chassis), and vibrant displays, these laptops are visually appealing and built to last.
- Strong Security: Integrated security features, including Microsoft Pluton and AI Camera, provide robust protection for user data.
- Exceptional Value: The Vivobook series offers a compelling value proposition, making powerful AI-powered laptops more accessible to a wider audience.
Availability
The ASUS Zenbook A14 is expected to be available in Malaysia by late February 2025, while the Vivobook 14/16 series will arrive in early March.