Instagram Reportedly Working on “Kai” AI Assistant for Private Chats

Instagram Is Working on “Kai” AI Chat Feature for Message Catch-Ups

TL;DR: Instagram is reportedly working on an AI feature called Kai. It would let users privately ask AI questions about their chats.

Leaker and developer Alessandro Paluzzi has shared a new update on Threads, hinting that Instagram is working on a feature called “Kai”, a private AI assistant for chats, marking an expansion of AI tools across Meta’s social apps.

The post, published on Threads by Paluzzi, suggests that Meta’s Instagram team is building functionality that would let users “privately ask AI about your chats.” While details remain sparse, the teaser indicates a focus on more context-aware AI support directly inside messaging experiences.

AI and integration have been recurring themes across Meta’s suite. Earlier reports have highlighted Meta’s experimentation with cross-posting Instagram content into Threads and tests around internal tools that would help users streamline their social content workflow.

At this stage, “Kai” remains a leak rather than an official Meta announcement. If Meta follows through, it could represent a deeper push into AI-driven conversation features inside its social apps, offering users new ways to interact with messages and content, not just through standard replies but with direct AI assistance.

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