Samsung Galaxy S25 Series: The Future of Smartphones Unveiled at Unpacked 2025

Samsung Galaxy S25 Series Officially Launched

After many rumours and leaks, Samsung has officially raised the bar for 2025 with the launch of the highly anticipated Samsung Galaxy S25 Series at the Samsung Unpacked event.

The new lineup, consisting of the Galaxy S25, Galaxy S25+, and the flagship Galaxy S25 Ultra, is packed with cutting-edge technology, elegant design, and powerful performance, making it a true game-changer in the premium smartphone market.

A New Era of AI-Enhanced Experiences

Samsung Galaxy S25 Series Galaxy AI

The Galaxy S25 Series brings AI front and center, powered by One UI 7  and the customized Snapdragon 8 Elite for Galaxy chipset. This integration delivers groundbreaking AI capabilities, such as multimodal AI agents that interpret text, speech, images, and video for a seamless and intuitive user experience.

Gemini AI Assistant and Multimodal Capabilities

  • Gemini AI Assistant allows users to control apps, retrieve information, and execute tasks with ease across Samsung, Google, and third-party apps like Spotify.
  • Circle to Search now recognizes phone numbers, emails, and URLs on your screen, enabling quick actions with a tap.
  • AI-powered natural language understanding allows you to locate specific photos in your gallery or adjust device settings effortlessly using conversational commands.

Enhanced Personalisation with Privacy

The Personal Data Engine processes data securely on-device to deliver tailored experiences. This includes Now Brief, a proactive assistant offering contextual suggestions via the lock screen’s Now Bar, and advanced privacy safeguards with Knox Vault and post-quantum cryptography for the ultimate data protection.

Design and Display: A Stunning Visual Experience

The Galaxy S25 Series continues Samsung’s tradition of delivering sleek and sophisticated designs. Each model in the lineup features a Dynamic AMOLED 2X display, ensuring vibrant colors, sharp details, and smooth performance.

The Galaxy S25 Ultra boasts a 6.9-inch QHD+ display with an adaptive 120Hz refresh rate that seamlessly adjusts from 1Hz to 120Hz for optimal smoothness and power efficiency. It also includes Vision Booster and Adaptive Color Tone, which enhance outdoor visibility and provide true-to-life colors.

For those who prefer slightly smaller devices, the Galaxy S25+ features a 6.7-inch QHD+ display, while the Galaxy S25 comes with a compact 6.2-inch FHD+ display, both offering the same adaptive refresh rate and stunning visuals. The displays are protected by Gorilla Glass Victus 3, and all models are IP68-rated for water and dust resistance, ensuring durability in everyday scenarios.

Camera Innovation: Redefining Mobile Photography

Samsung has equipped the Galaxy S25 Series with some of the most advanced camera systems in the market, catering to both photography enthusiasts and casual users.

Galaxy S25 Ultra Camera System

The Galaxy S25 Ultra takes mobile photography to the next level with its versatile quad-camera setup:

  • A 200MP wide camera delivers incredible detail and clarity, even in low-light conditions.
  • A 50MP ultra-wide camera captures stunning landscapes and group shots.
  • Two telephoto lenses provide zoom capabilities: a 50MP telephoto camera with 5x optical zoom for distant subjects and a 10MP telephoto camera with 3x optical zoom for closer objects.
  • The 12MP front camera, with an 80° field of view, ensures selfies are sharp and vibrant.

Galaxy S25 and S25+ Camera System

The Galaxy S25 and S25+ also offer impressive camera capabilities:

  • A 50MP wide camera with Optical Image Stabilization (OIS) ensures sharp and clear shots.
  • A 12MP ultra-wide camera provides flexibility for creative photography.
  • A 10MP telephoto camera with 3x optical zoom allows for detailed close-ups.
  • A 12MP front camera is perfect for high-quality selfies and video calls.

Performance and Battery: Power Meets Efficiency

All models in the Galaxy S25 Series are powered by the latest Snapdragon chipset, delivering unparalleled performance for multitasking, gaming, and productivity.

The Galaxy S25 Ultra is designed for power users, offering up to 12GB of RAM and a whopping 1TB of internal storage, ensuring ample space for all your files and apps. It features a 5,000mAh battery, which supports 45W wired charging that can charge the phone up to 65% in just 30 minutes. Additionally, the device supports Fast Wireless Charging 2.0 and Wireless PowerShare for added convenience.

The Galaxy S25+ comes with a 4,900mAh battery, while the Galaxy S25 includes a 4,000mAh battery. Both models support fast charging, with the S25+ capable of 45W wired charging and the S25 offering 25W fast charging.

Software and Connectivity: Smarter, Faster, and More Connected

All models in the Galaxy S25 Series run on Android 15, paired with Samsung’s latest One UI 7. This combination provides a user-friendly and intuitive experience with a focus on customization and productivity.

Connectivity features have also been upgraded, with support for Wi-Fi 7 for ultra-fast speeds and Bluetooth 5.4 for seamless device pairing. The devices are 5G-enabled, ensuring lightning-fast internet connectivity wherever 5G networks are available.

Additional Features to Love

The Galaxy S25 Series comes with several standout features that enhance the overall user experience:

  1. Wireless PowerShare: This feature allows you to charge other Qi-compatible devices, such as Galaxy Buds or smartwatches, directly from your phone.
  2. Enhanced S Pen (Ultra model): The S Pen continues to be a powerful tool for productivity and creativity, offering improved precision and functionality.
  3. Eco-Friendly Design: Samsung has taken steps to make the Galaxy S25 Series more sustainable by using recycled materials in the manufacturing process.

Performance: AI at the Speed of Snapdragon 8 Elite for Galaxy

The Galaxy S25 Series is powered by the most advanced processor yet, delivering a 40% improvement in NPU, 37% in CPU, and 30% in GPU performance compared to its predecessor. This enables on-device processing of tasks such as Generative Edit and advanced AI image scaling.

For gamers, the Vulkan Engine and Ray Tracing provide smoother, more realistic gameplay. Enhanced thermal management ensures consistent performance during intensive use, with a 40% larger vapour chamber for heat dissipation.

Pricing, Colours, and Pre-Order Offers

Samsung Galaxy S25 Series All Phones

Prices for the Samsung Galaxy S25 Ultra

  • 1TB: RM7,799 (Titanium Silverblue, Titanium Jetblack, and more)
  • 512GB: RM6,599
  • 256GB: RM5,999

Samsung Galaxy S25+ Prices

  • 512GB: RM5,599 (Navy, Mint, Icyblue, and others)
  • 256GB: RM4,999

Samsung Galaxy S25 Prices

  • 512GB: RM4,599
  • 256GB: RM3,999

Pre-Order Offers (23 Jan – 13 Feb 2025):

  • Double storage upgrades (worth RM600) for select models.
  • Discounts of to RM400 with CIMB bank cards.
  • Pre-registration e-vouchers worth RM600.

For more details and to pre-order, visit Samsung’s official website.

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