Samsung Takes Over Global Landmarks with 3D Billboards Ahead of Galaxy Unpacked 2026
TL;DR: Samsung is teasing Galaxy Unpacked 2026 with 3D video billboards at 17 global landmarks, including KL’s Elite Pavilion. The event streams live on 26 February at 2AM MYT. Malaysians can register their interest before 25 February to get an RM150 e-voucher for wearables and tablets, plus a chance to win a share of RM68,000 in prizes.
Samsung is ramping up the excitement for its upcoming Galaxy Unpacked 2026 event by taking over 17 iconic global landmarks with immersive 3D video billboards, including a prominent display right here in Kuala Lumpur.
The global campaign aims to bring Galaxy AI to life on the big screen. According to Samsung, the visual experience gives audiences around the world a sneak peek at how the next generation of Galaxy AI will enable “effortless photo creation” and bring creative visions into frame.
The 3D billboards have been lighting up major cities since 11 February. The impressive visual displays can be seen at locations such as The Moxy in Los Angeles, Piccadilly in London, K-POP Live at Coex in Seoul, and the Elite Pavilion in Kuala Lumpur.
A New Phase of Mobile AI
The massive marketing push leads up to the highly anticipated Galaxy Unpacked event, where Samsung promises to unveil its newest innovations. The company teased that this event will mark a new phase in the era of mobile AI, making smartphone intelligence truly personal and adaptive.
Malaysian fans can tune in to the Galaxy Unpacked 2026 live stream on 26 February at 2AM local time. The broadcast will be available across Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook, and LinkedIn channels.
Local Registration Promos
To build momentum locally, Samsung Malaysia has opened a “Register Your Interest” campaign running from 11 to 25 February.
Consumers who register via the official Samsung Malaysia website will receive an RM150 e-voucher. It is important to note that this voucher is specifically applicable to selected newly unveiled Galaxy Tab, Galaxy Watch, and Galaxy Buds models, and excludes smartphones.
Additionally, registrants will automatically be entered for a chance to win a share of mystery gifts worth up to a total of RM68,000.
