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ASUS Outlines “EVOLVE” Strategy at 2026 APAC Partner Summit in Sydney TL;DR: ASUS concluded its 2026 APAC Partner Summit in Sydney, aiming for 30% consumer notebook market share via an “EVOLVE” strategy focusing on omnichannel excellence and AI. ASUS Malaysia celebrated a strong 2025 with 30% local market share and outlined
ASUS Named Top Brand for Communication Devices at Putra Brand Awards 2025 ASUS Malaysia has emerged as a top favourite among local consumers, securing two major accolades at the prestigious Putra Brand Awards 2025. The technology giant took home the Gold Award in the “Communication Devices” category and the Bronze
ASUS Officially Exits Smartphone Market to Chase AI Ambitions ASUS has confirmed it is exiting the smartphone market, marking the end of its acclaimed Zenfone and ROG Phone product lines. According to a report by Taiwanese media outlet Inside, the company will pivot its research and development resources toward commercial
ASUS Showcases Full-Spectrum AI Innovations at CES 2026 ASUS unveiled its next wave of AI-powered products at its Always Incredible virtual launch event for CES 2026, outlining a broad strategy that brings artificial intelligence deeper into everyday computing, creative work, and professional environments. Guided by its Ubiquitous AI. Incredible Possibilities
ROG and Kojima Productions Unveil “Visionary” Gaming Collection In a major move that bridges the gap between high-performance hardware and avant-garde storytelling, ASUS Republic of Gamers (ROG) has officially launched a new collaboration with Kojima Productions. Announced yesterday, following the lift of an embargo, the partnership introduces a suite of
ASUS Unveils 2026 Zephyrus Duo: The World’s First Dual 16-Inch Screen Gaming Laptop ASUS Republic of Gamers (ROG) has once again redefined the form factor of high-performance portables with the announcement of the 2026 Zephyrus Duo at CES 2026. Building on its legacy of dual-screen innovation, the company revealed the
ASUS and Xreal Unveil ROG XReal R1 High-Performance Gaming Glasses at CES 2026 ASUS Republic of Gamers (ROG) has announced a strategic partnership with Xreal to launch the ROG Xreal R1, a new pair of gaming glasses designed to provide a massive virtual display in a portable form factor. Unveiled
ASUS Reportedly Pauses 2026 Smartphone Launches Amid Rising Component Costs ASUS is expected to take a hiatus from the smartphone market in 2026, a move that will leave fans of its Zenfone and ROG Phone series waiting until at least 2027 for new hardware. According to a report surfacing from
ASUS Quashes Rumours of Entering Memory Chip Manufacturing Market Amidst intense market speculation suggesting a radical strategic pivot for one of the world’s leading computer hardware companies, ASUS has stepped forward to firmly shut down reports that it plans to build its own memory chip factories. The rumours began circulating
ASUS Jelly75 Keyboard KD201 Review Let’s be honest: when you think of ASUS keyboards, your mind likely drifts toward the ROG lineup; peripherals defined by aggressive angles, cyberpunk aesthetics, and RGB lighting bright enough to land a plane. The ASUS Jelly75 Keyboard KD201 represents a significant, and frankly welcome, pivot