ASUS Named Top Brand for Communication Devices at Putra Brand Awards 2025
ASUS Malaysia has emerged as a top favourite among local consumers, securing two major accolades at the prestigious Putra Brand Awards 2025. The technology giant took home the Gold Award in the “Communication Devices” category and the Bronze Award in the “Office & Business Equipment” category.
The Putra Brand Awards, endorsed by MATRADE and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA), and the Malaysian Digital Association (MDA), is widely regarded as the premier brand measurement platform in the country. It recognises brands that have successfully built a strong connection with Malaysian consumers.
Recognition of Innovation
The Gold Award in the Communication Devices category highlights the brand’s strong foothold in the consumer market, likely driven by its extensive range of smartphones and laptops. Meanwhile, the Bronze Award in the Office & Business Equipment category acknowledges ASUS’s growing influence in the enterprise and productivity sectors.
Li Huai Pin, Business Development Manager of ASUS Malaysia, expressed gratitude for the recognition.
“We are honoured to be recognised by all Malaysian consumers as the preferred brand in these two categories,” said Li. “These awards serve as an indicator that we are on the right track, and we will continue our journey in search of incredible solutions to bring everyone smarter technology solutions.”
A People’s Choice Award
Often referred to as the “People’s Choice Awards” of the Malaysian marketing industry, the Putra Brand Awards determines winners based on consumer preference rather than panel voting. This double victory signals high trust and brand equity for ASUS among Malaysians as the company continues to expand its portfolio of consumer and business solutions in 2026.
