Taobao Malaysia Goes Local with Bahasa Malaysia Interface Launch and Kicks Off 618 Mid-Year Sale

Taobao Malaysia Launches Bahasa Malaysia Interface Just in Time for 618 Mega Sale

Taobao Malaysia today announced a significant step in its commitment to the local market with the launch of its brand-new Bahasa Malaysia interface. This user-friendly update coincides with the highly anticipated return of its annual 618 Mid-Year Sale, offering Malaysian shoppers an enhanced and more accessible online shopping experience.

Tri-Lingual Interface Enhances Accessibility

Starting immediately, users in Malaysia can now navigate the popular e-commerce platform in their preferred language; Bahasa Melayu, English, or Chinese. Consequently, this tri-lingual interface aims to break down language barriers and, in turn, make Taobao’s vast selection of products more readily available to a wider audience across the nation.

Enhanced User Experience with New Features

Alongside the new language option, the Taobao app has introduced several key updates designed to improve the overall user experience. These include:

  • Image Search: An AI-powered feature allowing users to find similar items by simply snapping or uploading a photo.
  • Coins Cashback: A reward system where users can earn coin rewards through daily check-ins and purchases from participating sellers offering free shipping, which can then be used for cashback.
  • Exclusive New User Perk: Attractive deals, starting as low as RMB 1 (approximately RM 0.62), are now available for first-time Taobao shoppers.

These enhancements, coupled with the Bahasa Malaysia interface, underscore Taobao’s dedication to providing localised shopping services and creating a more enjoyable and rewarding experience for its Malaysian users.

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Supporting Local Entrepreneurship

Taobao Malaysia BM Interface

Taobao Malaysia also highlighted its ongoing commitment to supporting the local community. The company has previously collaborated with state governments and training institutions to launch the LiveNOW livestream KOL training programme. This initiative, held in 2020 and 2022, successfully trained over 500 local livestreamers and digital entrepreneurs, empowering them to explore new opportunities in the digital economy.

Grand 618 Mid-Year Sale with Unmissable Promotions

To celebrate this historic milestone and the return of its popular shopping event, Taobao Malaysia is hosting its grandest 618 Mid-Year Sale yet, running from 28th May to 20th June. Malaysian shoppers can look forward to a variety of exclusive deals and rewards, including:

  • Free sea shipping on orders over ¥199 (approximately RM116) with Coins Cashback.
  • A chance to Spend & Win Air Tickets to Seoul in partnership with RHB Bank.
  • Instant payment discounts of up to RM68 off.
  • Promo codes offer discounts of up to 50% off.
  • Daily flash sales and product discounts of up to 15%.

The Taobao 618 Mid-Year Sale presents a timely opportunity for Malaysian shoppers to enjoy significant savings on a wide range of products. The Taobao app is available for free download on both the Apple App Store and Google Play.

For more information on Taobao Malaysia’s 618 Mid-Year Sale and other updates, shoppers are encouraged to follow Taobao Malaysia on Facebook, Instagram, and TikTok, or visit the Taobao app.

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