SAG-AFTRA Members Walk Off the Job in Video Game Industry Strike
Members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) who work on video games will walk off the job effective 26th July, following a failed year and a half of contract negotiations.
The key sticking point? The union’s demand for stronger protections against the use of artificial intelligence (AI) impersonating the work of voice actors and motion capture performers.
A.I. Threatens Performer Jobs
SAG-AFTRA asserts that major studios are refusing to commit to clear safeguards in the new contract. Specifically, these studios are represented by a consortium called the “convenience bargaining group.” Consequently, the proposed safeguards would ensure that any AI technology used to replicate a performer’s voice or likeness requires their informed consent. Furthermore, these safeguards would ensure fair compensation for the performers.
“We’re not going to consent to a contract that allows companies to abuse A.I. to the detriment of our members,” declared SAG-AFTRA President Fran Drescher. “The video game industry is incredibly profitable, and its success relies heavily on the creative talent behind these games. Our members deserve the same protections afforded to performers in other media – fair pay and control over how their work is used in AI.”
Union Members Overwhelmingly Back Strike Action
This strike comes after SAG-AFTRA members overwhelmingly voted (98.32%) to authorise such action in September 2023. The union highlights that some agreements were reached on various issues. However, the lack of concrete AI protections has led to the current impasse.
What This Means for Gamers
The strike could potentially delay or disrupt the production of upcoming video games that rely on SAG-AFTRA talent. Gamers can check the union’s website to see if a specific game is impacted by the strike action.
SAG-AFTRA Remains Open to Negotiations
The union has expressed its willingness to continue negotiations once the bargaining group agrees to address AI concerns. Meanwhile, SAG-AFTRA emphasises the importance of its interim and independent contracts. Notably, these contracts are already in place for some developers. Furthermore, they provide the desired transparency regarding AI usage. Additionally, they ensure consent and appropriate compensation.
This strike highlights the growing concern among performers about the potential impact of AI on their livelihoods within the video game industry. As both sides dig in their heels, it remains to be seen how long the strike will last and what compromises might be reached.
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