Adobe is ramping up its generative AI efforts with the announcement of a major upgrade to the Adobe Firefly AI model: the introduction of AI-generated video capabilities. This new feature is set to be released in beta later this year, offering a transformative tool for creators. Although it’s not yet available, eager users can already sign up for the waitlist.
AI-generated Videos Coming to Adobe Firefly
In a teaser video released by Adobe, the company showcased the power of Firefly’s upcoming video generation. Users can input detailed prompts into a query box, triggering the AI to create various types of videos. A sidebar menu lets users control shot motions and include reference images in their prompts. This gives creators an unprecedented level of control. The feature also shows how AI can extend existing footage and seamlessly fill gaps. This adds new layers of creativity to video editing.
While these features are still in the works, they hint at a game-changing tool for video production. Until the beta launch, users can prepare by joining the waitlist—just be sure to use the email tied to your Adobe account.
More AI Enhancements from Adobe
This video generation tool follows a series of updates Adobe has made to its AI arsenal. Earlier in the year, Adobe brought generative AI to its flagship products, Photoshop and Illustrator, enhancing their capabilities with AI image generation and a generative shape-fill tool, respectively.
One of the standout aspects of Adobe’s approach to AI is its privacy policy. The company emphasises that its models are not trained on personal user content from Creative Cloud. Instead, Adobe’s training data comes from licensed databases like Adobe Stock and public domain imagery, ensuring user data is not misused.
