Samsung Electronics unveiled Samsung Vision AI at the CES 2025 First Look event, thereby ushering in a new era of intelligent and personalized screen experiences. This groundbreaking technology not only empowers Samsung TVs to transcend traditional viewing but also transforms them into adaptive companions that seamlessly integrate into users’ daily lives. As a result, Samsung Vision AI offers a more intuitive and dynamic interaction with technology, enriching the overall viewing experience.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation and lifestyle solutions into one seamless experience to simplify your life.”
Samsung Vision AI: Redefining the Screen Experience
At the core of Samsung Vision AI lies its ability to understand and adapt to individual user needs. Key features like Click to Search, which instantly provides information about on-screen content, and Live Translate, which offers real-time subtitle translations, enhance the viewing experience. Furthermore, Generative Wallpaper allows users to create personalised, dynamic art canvases that perfectly match their style and mood.
Beyond entertainment, Samsung’s new AI extends its reach to smart home integration. Home Insights provides real-time updates on the home environment, including safety alerts and daily updates, while Pet and Family Care monitor loved ones and pets, detecting unusual behaviour and automatically adjusting home settings.
Advanced AI Capabilities
To deliver exceptional picture and sound quality, Samsung’s new AI leverages on-device AI. On-device AI Picture & Sound analyses content and the surrounding environment to dynamically adjust visuals and audio for an optimised viewing experience.
Samsung is actively collaborating with leading AI partners, including Microsoft, Google, and others, to expand the capabilities of Vision AI and deliver even more personalised experiences. This collaborative approach will foster a robust and evolving AI ecosystem that continuously enhances the user experience.
Flagship Neo QLED 8K QN990F
The flagship Neo QLED 8K QN990F exemplifies the power of Samsung Vision AI. In fact, it is equipped with advanced features like 8K AI Upscaling Pro, Auto HDR Remastering Pro, Adaptive Sound Pro, and Color Booster Pro. As a result, this cutting-edge television delivers unparalleled picture and sound quality.
Samsung’s new AI will be integrated across a wide range of Samsung TVs, including Neo QLED, OLED, QLED, and The Frame, making intelligent and personalised screen experiences accessible to a broader audience.
