Google Eyes USD100M Investment in Gentle Monster for Smart Glasses Push
Google is reportedly set to make a significant investment of approximately USD100 million in South Korean fashion eyewear brand Gentle Monster, its key hardware partner for upcoming Android XR-equipped smart glasses. This strategic move comes as Google prepares for the anticipated 2026 rollout of its new wearable technology, according to a report by the Korean Economic Daily.
Strategic Investment in Gentle Monster
Citing unnamed investment banking sources, the report indicates that discussions are in their final stages. Therefore, as part of the deal, Google will receive a 4% stake in Gentle Monster. Furthermore, this substantial financial commitment underscores Google’s determination to establish a strong foothold in the burgeoning smart glasses market.
The Android XR Smart Glasses Initiative
The partnership with Gentle Monster was first announced by Google in May, alongside another collaboration with U.S.-based eyewear brand Warby Parker. These collaborations aim to bring Google’s first generation of Android XR-based smart glasses to consumers. Google’s upcoming smart glasses will prominently feature Gemini AI, and some models will even include onboard displays for visual output, delivering an advanced user experience.
The Race in Wearable Computing
The reported investment highlights the accelerating race in wearable computing, with major tech players vying for dominance. Just last week, Meta deepened its alliance with Ray-Ban Meta partner EssilorLuxottica, announcing the upcoming release of Oakley Meta HSTN smart glasses, following the success of their Ray-Ban Meta release in 2023.
