HUAWEI Pura 80 Series Makes Grand Malaysian Debut, Redefining Smartphone Photography and Luxury Design
Following its highly anticipated global unveiling in Dubai, HUAWEI today officially launched the HUAWEI Pura 80 Series in Malaysia. The series, comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, marks a significant leap forward in smartphone imaging and high-fashion aesthetics, promising a next-generation mobile experience that seamlessly merges cutting-edge photography with sophisticated craftsmanship and intelligent innovation.
A New Era of Design and Innovation
The HUAWEI Pura 80 Series embodies the brand’s reimagined design philosophy and imaging leadership, pushing the boundaries of what consumers can expect from a flagship smartphone. Designed for users who prioritise both form and function, the series integrates industry-first hardware, powerful AI capabilities, and a striking aesthetic.
Visually, the HUAWEI Pura 80 Series features the distinctive Dazzling Forward Symbol, signifying elegance and innovation. The Prestige Gold and Golden Black Pura 80 Ultra, along with the Glazed Red Pura 80 Pro, showcase radiant sunburst patterns for a luxurious and dynamic statement. The Pro model is also available in Glazed White and Glazed Black, each boasting a silky lustre finish for timeless sophistication.
Unprecedented Mobile Photography
At its core, the HUAWEI Pura 80 Series aims to redefine mobile photography. The HUAWEI Pura 80 Ultra leads the way as the industry’s first to introduce a Switchable Dual Telephoto Camera system. This innovative system seamlessly combines a 3.7x medium telephoto and 9.4x super telephoto lens within a single optical structure, sharing a large 1/1.28-inch sensor. This breakthrough allows for seamless transitions between near and far focal lengths, delivering true dual optical zoom with unmatched light intake. Users can capture crisp portraits and cinematic close-ups with vivid clarity and expressive spatial depth, even in low-light conditions.
Furthermore, the HUAWEI Pura 80 Ultra boasts the industry’s strongest dynamic range with its 50MP 1-inch Ultra Lighting HDR Camera. Achieving an impressive 16EV, which is 15 times higher than conventional smartphones and nearly matches professional cinema cameras (16.5EV), it sets a new benchmark for light and shadow mastery. The camera is equipped with an F1.6 to F4.0 variable aperture and leverages HUAWEI’s self-developed Triple Light Enhancement Technology for unparalleled clarity in cinematic-quality video.
The HUAWEI Pura 80 Pro features a 1-inch Ultra Lighting Camera engineered to excel in all lighting conditions, from capturing city lights to preserving natural skin tones in low-light portraits. Its Ultra Chroma Camera ensures pixel-level accuracy and vibrant colour fidelity, even in challenging lighting.
Adding to its photographic prowess, the HUAWEI Pura 80 Pro also includes an Ultra Lighting Macro Telephoto Camera. With a massive F2.1 aperture, it captures 40% more light than traditional cameras, resulting in brighter, sharper images in low light. This camera offers an impressive zoom range from 4x optical to 100x digital zoom, alongside a 5cm close-focus distance for stunning macro photography, revealing intricate details.
Intelligent Performance and Unrivalled Durability
Beyond its imaging capabilities, the HUAWEI Pura 80 Series is built for intelligent performance. The new AI Smart Controls Button offers instant access to personalised shortcuts like the camera, flashlight, or AI lens, while also incorporating fingerprint recognition for enhanced security. AI Noise Cancellation ensures crystal-clear calls by filtering out background distractions and sharpening voice clarity, ideal for on-the-go conversations.
Both models feature the Ultra-clear HUAWEI X-True Display, delivering a peak brightness of 3000 nits and adaptive refresh rates up to 120Hz for sharp visibility even under bright sunlight. Powering the series is a robust 5170mAh battery, supported by 100W HUAWEI SuperCharge and 80W wireless charging, ensuring all-day performance. Durability is paramount, with the HUAWEI Pura 80 Ultra protected by 2nd-Gen Crystal Armor Kunlun Glass, offering 16 times greater scratch resistance and 25 times better drop protection. The HUAWEI Pura 80 Pro is equipped with 2nd-Gen Kunlun Glass, which is 20 times tougher than standard glass.
Availability and Exclusive Offers
The HUAWEI Pura 80 Series also ensures seamless compatibility with essential apps via AppGallery, providing a secure and smooth user experience.
Malaysians can now pre-order the HUAWEI Pura 80 Series through HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop, with prices starting from RM4,599. Early bird customers will receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+.
Additionally, the HUAWEI Pura 80 Series 2025 Sales Start Campaign will run from 2 August to 31 December. Customers purchasing any model during this period are eligible to claim exclusive prizes worth up to RM2,978, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.
For the latest updates and promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.
