Apple Services Hits Historic High with 1.2 Billion Subscriptions
Apple has announced that 2025 was a milestone year for its Apple Services division, setting new all-time records across the App Store, Apple Music, Apple TV+ and more.
In a statement released today, Eddy Cue, Apple’s senior vice president of Services, highlighted the company’s continued momentum. The tech giant revealed that it now has more than 1.2 billion paid subscriptions across its platform, a significant increase from the previous year.
“2025 was a year of incredible innovation and connection,” said Cue. “From the award-winning content on Apple TV+ to the new immersive experiences in Apple Music and Apple Arcade, we are thrilled to bring the best entertainment to users around the world.”
The App Store continues to be a massive economic engine for developers, with weekly visitors reaching new highs. Apple noted that developers have now earned a cumulative total significantly surpassing previous records since the store’s launch in 2008.
Apple TV+ cemented its reputation for quality, earning widespread acclaim for new original films and series. It was noted as the top-rated streaming platform for original content for the third consecutive year.
The Apple Music catalogue has expanded to over 100 million songs, with Spatial Audio adoption growing rapidly among listeners. Concurrently, the adoption of Apple Pay hit a global high in 2025, with more users than ever using their iPhone and Apple Watch for transit, retail and online purchases.
In the realm of Entertainment & Fitness, Apple Arcade added dozens of new titles, including exclusive games designed for the latest hardware, while Apple Fitness+ expanded its library with new workout types and meditation themes.
The report emphasises Apple’s shift toward becoming a services-dominant company, with this segment proving to be a stable and lucrative revenue stream alongside hardware sales. The growth in recurring subscriptions suggests high user retention and strong engagement within the Apple ecosystem.
