Meta has unveiled a new feature for Instagram users: AI Studio. This innovative tool empowers users to create their own custom AI characters with unique personalities, tones, avatars, and taglines. Currently, AI Studio is in its rollout phase in the US. Furthermore, it is set to revolutionize how we interact with the platform.

What can you do with AI Studio?

Users can leverage the new feature for a variety of purposes:

• Personalised AI Assistants: Create an AI character that reflects your personality. This character can help with tasks like generating Instagram captions. It can also create memes or provide information.
• Educational Tools: Develop AI characters that can teach you new skills or provide expert advice on specific topics.
• Creator Enhancement: Instagram creators can use AI Studio to extend their reach. They can create AI versions of themselves. These AI versions can interact with fans, answer questions, and manage their audience.

How does it work for creators?

AI Studio is designed to be a powerful tool for creators. By creating an AI extension of themselves, they can efficiently manage their fan interactions, especially when they’re busy. For instance, the AI can handle common direct message inquiries and story replies, freeing up the creator’s time. Additionally, creators have full control over their AI, including the ability to turn auto-replies on or off and select which users the AI interacts with. Moreover, to maintain transparency, responses from creator AIs will be clearly labelled.

As AI Studio continues to expand its reach, it’s poised to become a game-changer for both users and creators on Instagram.

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