You might normally associate AMD with chips and graphics processors on computers but that is soon going to change as it has inked a deal with Korean smartphone giant Samsung.
The multi-year strategic partnership will see the introduction of ultra-low power, high performance mobile graphics IP based on AMD Radeon graphics technologies on upcoming Samsung devices. As part of the partnership, Samsung will license AMD graphics IP and focus on advanced graphics technologies and solutions across mobile applications, for smartphones in particular.
“As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring ground-breaking graphics products and solutions to market for tomorrow’s mobile applications,” said Inyup Kang, president of Samsung Electronics’ S.LSI Business. “We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level.”
“Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,” said Dr. Lisa Su, AMD president and CEO. “This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem.”