TL;DR / At a Glance: What are the key features and launch promotions for Samsung’s 2026 AI TVs in Malaysia? Samsung Malaysia’s 2026 AI TV lineup features the Vision AI Companion (VAC), which integrates Bixby, Perplexity, and Microsoft Copilot for a personalised experience. Key technologies include Micro RGB with 100% BT.2020 colour coverage and AI Soccer Mode for optimised sports viewing. Until 31 May 2026, purchasers of selected models can redeem rewards worth up to RM5,998, including a Galaxy Z Flip 7, Nintendo Switch 2, or Galaxy Tab S10 Lite.

Updated: 19 May, 2026
Samsung Malaysia has officially launched its complete 2026 TV range, marking a definitive shift toward the Vision AI era. Celebrating its 20th year as the world’s No. 1 TV brand, Samsung is integrating advanced artificial intelligence across its entire portfolio—from the ultra-premium Micro RGB to mainstream UHD models.
The Rise of the Smart Companion
The centre of the 2026 strategy is the Vision AI Companion (VAC). This platform consolidates AI services like Bixby, Perplexity, and Microsoft Copilot directly into the TV interface. Rather than a passive screen, the TV now functions as an intelligent household partner that can suggest content, music, and even meal ideas based on user habits.
New AI-Powered Performance Tiers
The 2026 lineup introduces several “Pro” level AI features designed to optimise entertainment in real-time:
- AI Upscaling Pro: Enhances low-resolution content with real-time analysis to add depth and contrast.
- AI Soccer Mode: Specifically designed for sports fans, this mode optimises picture and stadium audio for smoother ball movement and more vivid colors.
- AI Sound Controller Pro: Intelligently balances dialogue and commentary against background noise and crowd audio.
- Ultimate Gaming Pack: Select models, including the OLED S95H, now support up to 144Hz and 165Hz refresh rates with AMD FreeSync Premium Pro and NVIDIA G-SYNC compatibility.
- Micro RGB AI Engine Pro: Fine-tunes motion, colour, and depth on premium Micro RGB sets.

Micro RGB & OLED: The Premium Frontier
Samsung is expanding its Micro RGB technology (series R95H and R85H) to screen sizes ranging from 65 to 115 inches. These displays utilise individually controlled micro LEDs to achieve 100% colour coverage of the BT.2020 spectrum.
Meanwhile, the 2026 OLED lineup (S95H, S90H, and S85H) now features expanded Glare Free technology, ensuring deep blacks and rich colours remain undisturbed even in brightly lit Malaysian living rooms.

The Frame: Elevating Art and Design
The 2026 Frame lineup is designed to blend naturally into modern living spaces.
- The Frame Pro (LS03HW): Features a slim 24.9mm profile and Neo QLED picture quality. It utilises Wireless One Connect for a clean setup without in-wall cable work.
- Artful Performance: With Pantone Validated ArtfulColor and Glare Free technology, The Frame Pro delivers paper-like color expression even in brightly lit rooms.
- Gallery Scale: A new built-in design model (LS03HE) enables easy in-wall wiring while maintaining a flush-to-wall look.

Neo QLED: The Connected Powerhouse
The Neo QLED QN80H and QN70H series focus on high brightness and deep contrast.
- Quantum Mini LED: Enables ultra-precise light control for clearer detail and deeper contrast scene-by-scene.
- Real QLED Certification: Certified by TÜV Rheinland, these models use a genuine quantum dot sheet to maintain 100% color volume even at high brightness levels.
- Gaming Elite: Select models support gaming performance of up to 144Hz, powered by the NQ4 AI Processor.

Mini LED: AI Performance Made Accessible
The 2026 Mini LED range (M80H and M70H) brings AI-powered viewing to a more accessible price point.
- M80H Series: The most advanced Mini LED model, featuring Motion Xcelerator 144Hz and the NQ4 AI Gen2 Processor for optimized sports and gaming viewing.
- Adaptive Audio: The AI Sound Controller keeps dialogue clear by balancing voices and background effects in real time.
2026 Display Technology Comparison
Just in case you were wondering, here’s a guide to the different display technologies available in Samsung TVs.
| Feature | Micro RGB | OLED (QD-OLED) | Neo QLED | Mini LED | UHD TV |
| Tech Type | Self-emissive Inorganic | Self-emissive Organic | Quantum Dot LCD | Advanced LCD | Standard LCD |
| Light Source | <100μm RGB LEDs | Organic Pixels | Quantum Mini LEDs | Mini LEDs | Standard LEDs |
| Contrast | Infinite / Near-Absolute | Absolute Black | Ultra-High (Local Dimming) | High (Local Dimming) | Standard |
| Peak Brightness | Elite (3,000 – 4,000+ nits) | High (Up to 2,800 nits) | High (Varies) | Moderate | Standard |
| Color Gamut | 100% BT.2020 | ~97% BT.2020 | 100% DCI-P3 | High | Standard |
| Burn-in Risk | None | Potential (Organic) | None | None | None |
| Best For | Luxury / Bright Rooms | Dark Rooms / Gaming | Cinematic / Family | Value / Bright Rooms | Budget / Secondary Rooms |
| 2026 Series | R95H, R85H | S95H, S90H, S85H | QN80H, QN70H | M80H, M70H, M2EH | DU Series |
Deep Dive into the 2026 Differences
1. Micro RGB (The New King)
This is the pinnacle of the 2026 lineup. Unlike “Micro LED” of the past which used white LEDs with filters, Micro RGB uses sub-100μm red, green, and blue LEDs that emit light independently.
- The Edge: It achieves 100% of the BT.2020 color gamut—the first consumer tech to do so. It combines the infinite contrast of OLED with even higher brightness than Neo QLED, without any risk of burn-in.
2. OLED / QD-OLED
Samsung’s S95H series uses Quantum Dot OLED (QD-OLED) technology.
- The Edge: Because each pixel turns completely off, you get Absolute Black. For 2026, the S95H and S90H tiers include Glare Free technology, making them far more usable in bright Malaysian living rooms than older OLEDs.
3. Neo QLED (Quantum Mini LED)
This uses Quantum Dots combined with Quantum Mini LEDs (which are 1/40th the size of standard LEDs).
- The Edge: It is the best “all-rounder.” The tiny backlights allow for thousands of local dimming zones, giving you near-OLED blacks but with much higher sustained brightness for HDR movies.
4. Mini LED (The Mid-Range Powerhouse)
In 2026, Samsung has positioned “Mini LED” as a tier below Neo QLED.
- The Difference: While it uses the same small LED backlights, it lacks the Quantum Dot sheet found in Neo QLED. This means while the contrast is great, the colour volume isn’t as wide or vibrant as the Neo QLED or OLED models.
5. UHD TV (The Standard)
These are the entry-level 4K TVs (like the DU8000 series).
- The Difference: They use standard-sized LED backlights and basic LCD panels. They still feature the Vision AI Companion (VAC) in 2026, but lack the high-end dimming and colour precision of the models above.
Lifestyle Audio: Music Studio 7 & 5
To complement the new visuals, Samsung introduced the Music Studio 7 and 5 lifestyle speakers. The Music Studio 5 features a refined “Dot Design” by Erwan Bouroullec and AI Dynamic Bass Control, which delivers deep, distortion-free low frequencies in a compact form factor.
Adam’s “Buy Smart” Tip:
If you’re a hardcore gamer, the OLED S95H is your best bet due to its 165Hz refresh rate and near-instant response time. However, if you’re placing your TV in a bright living room with lots of sunlight, the Micro RGB R95H or Neo QLED QN80H will perform much better by cutting through the glare.
Exclusive Launch Rewards (11 – 31 May 2026)
Samsung Malaysia is offering massive rewards worth up to RM5,998 for customers who purchase selected 2026 AI TV models during the launch period. Promo runs from now until 31 May 2026. Details in the table below.
| Participating Models | RRP(RM) | Promotion Price(RM) | Hand Raiser Gift (27” M5 Monitor) | Free Gift 1 (Premium Item) | Free Gift 2 (Slim Fit Camera) | Live Stream Product Voucher |
|---|---|---|---|---|---|---|
| 85″ Micro RGB R95H 4K Samsung Vision AI Smart TVMRA85R95HAKXXM | 29,999 | 26,999 | √ | Z FLIP 7 (256 GB+12GB)(RM 4,999) | Slim Fit Cam(RM 499) | √ |
| 75″ Micro RGB R95H 4K Samsung Vision AI Smart TVMRA75R95HAKXXM | 21,999 | 21,999 | √ | Z FLIP 7 (256 GB+12GB)(RM 4,999) | Slim Fit Cam(RM 499) | √ |
| 85″ Micro RGB R85H 4K Samsung Vision AI Smart TV MRA85R85HAKXXM | 21,999 | 15,999 | √ | Galaxy Tab S10 Lite (Wi-Fi)(RM 1,649) | √ | |
| 75″ Micro RGB R85H 4K Samsung Vision AI Smart TV MRA75R85HAKXXM | 14,999 | 11,999 | √ | Galaxy Tab S10 Lite (Wi-Fi)(RM 1,649) | √ | |
| 83″ OLED S90H 4K Samsung Vision AI Smart TV QA83S90HAEXXM | 27,599 | 22,999 | √ | Nintendo Switch 2(RM 2,288) | Slim Fit Cam(RM 499) | √ |
| 77″ OLED S90H 4K Samsung Vision AI Smart TV QA77S90HAKXXM | 23,999 | 19,999 | √ | Nintendo Switch 2(RM 2,288) | Slim Fit Cam(RM 499) | √ |
| 65″ OLED S90H 4K Samsung Vision AI Smart TVQA65S90HAKXXM | 12,999 | 10,999 | Slim Fit Cam(RM 499) | |||
| 83″ OLED S85H 4K Samsung Vision AI Smart TV QA83S85HAEXXM | 25,199 | 21,999 | √ | Nintendo Switch 2(RM 2,288) | √ | |
| 77″ OLED S85H 4K Samsung Vision AI Smart TV QA77S85HAEXXM | 21,599 | 18,999 | √ | Nintendo Switch 2(RM 2,288) | √ | |
| 100″ Neo QLED QN80H 4K Samsung Vision AI Smart TV QA100QN80HKXXM | 25,199 | 20,999 | √ | √ | ||
| 85″ Neo QLED QN80H 4K Samsung Vision AI Smart TV QA85QN80HAKXXM | 14,999 | 12,499 | √ | √ | ||
| 75″ Neo QLED QN80H 4K Samsung Vision AI Smart TV (2026) QA75QN80HAKXXM | 9,899 | 8,499 | √ | √ | ||
| 85″ The Frame Pro LS03HW 4K Samsung Vision AI Smart TVQA85LS03HWKXXM | 16,999 | 12,999 | √ | Music Studio – LS51H (RM 1,199) | √ | |
| 75″ The Frame Pro LS03HW 4K Samsung Vision AI Smart TV QA75LS03HWKXXM | 12,999 | 10,999 | √ | Music Studio – LS51H(RM 1,199) | √ | |
| 85″ Mini LED M80H 4K Samsung Vision AI Smart TV UA85M80HAKXXM | 9,399 | 8,599 | √ | √ | ||
| 75″ Mini LED M80H 4K Samsung Vision AI Smart TV UA75M80HAKXXM | 6,399 | 5,799 | √ | √ |
Additionally, customers who purchase selected 2026 Samsung AI TVs together with selected soundbars will enjoy additional rewards of up to RM500 Touch ‘n Go eWallet rebate, as outlined in the table below.
| Participating Models | RRP (RM) | TNG Rebate Amount (RM) |
| TV*+ Q-Series Soundbar HW-Q990H/XM | 6,499 | 500 |
| TV*+ Q-Series Soundbar HW-Q930H/XM | 4,999 | 450 |
| TV*+ Q-Series Soundbar HW-Q800H/XM | 3,999 | 350 |
| TV*+ Q-Series Soundbar HW-Q600H/XM | 2,499 | 230 |
| TV*+ Music Studio 5 HW-LS51H/XM | 1,199 | 100 |
| TV*+ Music Studio 7 HW-LS71H/XM | 1,999 | 150 |