SONOS Introduces Arc Ultra and Sub 4, Setting a New Benchmark in Home Theatre Audio

SONOS recently announced the launch of two highly anticipated products: the SONOS Arc Ultra soundbar and the SONOS Sub 4 subwoofer. These new offerings signify a major leap in audio technology, promising to deliver an unparalleled home theatre experience through groundbreaking advancements in sound engineering.

Arc Ultra: Redefining Sound with Revolutionary Technology

The SONOS Arc Ultra, retailing at RM5,899, introduces the company’s proprietary Sound Motion technology. This cutting-edge development marks a significant breakthrough in transducer design, enabling smaller form factors without compromising audio performance. Sound Motion™ enhances the bass response, delivering up to twice the bass output of its predecessor, while maintaining an impressive 9.1.4 spatial audio configuration.

“Arc Ultra is a complete reimagining of our best-selling soundbar,” said Patrick Spence, CEO of Sonos. “Driven by our passion for innovation, we’ve pushed the limits of what can be achieved with a single speaker, offering an unprecedented sound experience in a more refined, contemporary design.”

The Arc Ultra features 14 custom-engineered drivers, including a Sound Motion woofer and a set of directional tweeters. This design ensures a full, immersive audio experience, delivering cinematic sound right in your living room. It also supports Dolby Atmos and comes with advanced speech clarity controls. With Trueplay tuning available for both iOS and Android, users can fine-tune their audio setup with precision.

The Arc Ultra’s design is equally compelling, featuring a curved profile and a slim aesthetic that integrates seamlessly into any modern home setup. Its innovative wrap-around grille allows sound to travel in every direction, enveloping the listener in rich, immersive audio.

Sub 4: Redefining Low-Frequency Performance

Joining the Arc Ultra is the SONOS Sub 4, an evolution of the brand’s iconic subwoofer. Priced at RM4,799, Sub 4 delivers a deep, resonant bass that enhances any viewing or listening experience. Featuring dual custom woofers, the device produces low frequencies with precision, while an anti-distortion force-cancelling design ensures pure sound without unwanted vibrations.

“Sub 4 elevates the home theatre experience, allowing users to feel every rumble and beat as if they were in a cinema,” Spence added. “We’ve redesigned the internals and improved connectivity to ensure this subwoofer performs at its highest level.”

The Sub 4’s enhancements go beyond sound. With improved processing power, increased memory, and updated Wi-Fi radios, the device offers seamless connectivity. The subwoofer has a sculptural design and comes in both black and white matte finishes. It is also designed with sustainability in mind. The subwoofer reduces idle power consumption and uses recyclable packaging.

Enhanced App Experience for Seamless Integration

SONOS Arc Ultra and Sub 4

SONOS has also released a major update to its app. This update is designed to improve ease of use and overall performance. It enhances key features like system identification and device setup. Additionally, it makes grouping multiple SONOS devices simpler. For existing customers, the update reintroduces 90% of previously missing features, with more improvements planned in future updates.

“We’re committed to continuously enhancing the Sonos experience,” said Spence. “This update is a critical step in ensuring our new products are supported by software that matches their extraordinary quality.”

Availability

Both the SONOS Arc Ultra and Sub 4 are available for pre-order via TCAcoustic.asia and the SONOS Concept Store at The Starhill, Kuala Lumpur. Official sales will commence on the 29th of October, through TCAcoustic.asia, Lazada, and other major consumer electronics retailers.

For more information on the new product lineup, visit TCAcoustic.asia or follow Sonos on Instagram via @sonosconceptstore and @tcacoustic.

Leave a Reply

Verified by MonsterInsights