Tune Talk announced a groundbreaking addition to its services with the launch of “Games and Drama” within the Tune Talk App. This marks a significant milestone as the nation’s first-ever in-app streaming and gaming features introduced by a telecommunications provider.
Seamless Entertainment Hub Within Tune Talk App
Seamlessly integrated into the existing Tune Talk application, this innovative entertainment hub empowers users to effortlessly access and enjoy a wide array of dramas and engaging games, all while earning valuable rewards. This eliminates the need for additional downloads or cumbersome third-party logins, offering a truly unified and convenient user experience.
This launch signifies more than just a simple app update; it represents a bold business transformation for Tune Talk, positioning the company as a disruptive force within Malaysia’s substantial RM42 billion telecommunications industry. As the sole fully cloud-native telco in Southeast Asia, Tune Talk is redefining the operational paradigm of mobile networks, delivering agile, scalable services deeply aligned with the evolving digital lifestyles of Malaysians.
Capitalising on Malaysia’s Digital Growth
The move comes at a time when Malaysia boasts a high internet penetration rate of 97.7% and over 43.3 million mobile connections, equating to 121% of the population (according to the Digital 2025: Malaysia report by DataReportal). The Malaysian telecom market is also projected for substantial growth, from USD 9.07 billion in 2024 to USD 11.54 billion by 2030, fueled by increasing demand for digital entertainment and mobile-first consumption.
Strategic Partnership with Jolibox
Tune Talk strategically collaborated with Jolibox, a leading cloud entertainment platform and its primary content partner for both the Games and Drama sections, to underpin this significant rollout. Jolibox’s expertise in embedded content streaming and gamification has facilitated the seamless and scalable integration of entertainment directly within the Tune Talk app.
Telco Meets Entertainment: A New Era of User Engagement
Exclusively accessible through the Tune Talk app, the Drama section offers a curated library of streaming content, while the Games selection features a variety of casual, instant-play games that require no additional downloads. Notably, every user interaction within these new features earns Tune Points, which can be redeemed for content unlocks, ad-free streaming, or other exclusive perks. This innovative system places tangible value directly in the hands of users, powered by Jolibox’s embedded entertainment infrastructure.
Cloud-Native Advantage and Alignment with National Initiatives
By operating entirely in the cloud, Tune Talk overcomes the limitations of traditional telcos, gaining the agility to rapidly deploy new features, automate user personalisation through AI, and significantly reduce operational costs. The company’s forward-thinking approach aligns seamlessly with the objectives of JENDELA and MyDIGITAL, Malaysia’s national initiatives focused on driving infrastructure modernisation, rural inclusion, and economic digitisation.
Jolibox: Powering the Entertainment Core
The transformative in-app experience is a direct result of a close partnership with Jolibox, a prominent cloud entertainment platform specialising in seamless content delivery and gamification. As Tune Talk’s key partner for both Games and Drama, Jolibox contributes its cutting-edge technology and extensive content expertise to create a truly integrated entertainment ecosystem within the Tune Talk app.
For More Information
For more information, please visit Tune Talk’s official website or follow them on Facebook, Instagram, and X.
