California Sets New Standards for AI Use in Entertainment Industry
California Governor Gavin Newsom recently signed two important bills into law. These laws specifically aim to protect entertainers from the misuse of their digital likenesses through artificial intelligence (AI). As AI continues to evolve rapidly in the entertainment industry, this new legislation is seen as a crucial step. Furthermore, it seeks to safeguard actors, musicians, and other performers from unauthorised replication.
The first law mandates that any contracts involving AI-generated replicas of a performer’s voice or likeness must be clear. It also requires that the performer be professionally represented during negotiations. This ensures artists are fully informed and compensated when their digital likeness is used.
The second law protects the legacies of deceased performers by prohibiting the use of their digital replicas in media such as films and video games without the consent of their estates. This legislation prevents the exploitation of late artists’ likenesses for commercial purposes without proper authorisation.
These measures address wider concerns about AI’s impact on various industries. They focus on potential issues like job loss, fraud, and misuse. States like Tennessee have also implemented similar laws to protect artists from AI abuse. This trend underscores the increasing need for regulation.
California’s move sets a precedent in the ongoing debate about the ethical use of AI in entertainment, providing performers with greater control over how their likeness is used in an era of rapid technological change. This legislation is a key step in protecting human creativity while navigating the future of AI-driven innovations.
For more news like this, stay tuned to us at Adam Lobo TV.
