The words ‘Porsche’ and ‘Star Wars’ rarely are found in the same sentence together. But on 22 November during the Porsche Asia Pacific premier of its new all-electric Taycan in Singapore, the two legendary icons joined forces ahead of the car’s regional market launch in 2020.
A spectacular drone show dazzled the crowd during the launch, that centred around the theme ‘Soul, electrified’ to highlight the features of the latest Porsche model.
A fascinating link between Porsche’s heritage and its future, the Taycan is a sports car that marries exciting driving dynamics, performance and technology.
Speaking on the design philosophy behind Porsche’s next generation electric vehicle, Porsche AG, Vice President Style, Michael Mauer said the Taycan was made with the objective to make it the sportiest in its segment.
The idea was to make it instantly recognisable just as the iconic 911 has achieved and it is his vision that the Taycan will become an icon of this new era, symbolising a pure electric sports car.
The Taycan represents a new era for Porsche and in that spirit the automaker’s design team has collaborated with the masters of the Star Wars universe at Lucasfilm to design a fantasy starship that will feature in the upcoming Star Wars: The Rise of Skywalker.
Mauer, together with Doug Chiang, VP Executive Creative Director, Lucasfilm, explained the design process and presented design sketches of the spacecraft highlighting the combined Porsche and Star Wars design DNA.
Chiang said, “Although one brand is placed in a fantasy universe and one in the real world, it’s interesting that both are defined very much by their iconic design principle. The basic challenge of the design brief was to design a starship that would both be true to the Star Wars universe and Porsche design DNA.”