Samsung earlier today announced the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, establishing a new standard for mobile devices with a strong emphasis on artificial intelligence. The Galaxy S25 series introduces multimodal AI agents, which significantly redefine how users interact with their phones and the world around them. As a result, this marks a major step forward in Samsung’s vision for innovation. Furthermore, the series features a customised Snapdragon 8 Elite Mobile Platform, specifically designed for Galaxy devices. This advanced chipset not only enhances on-device processing power for Galaxy AI but also delivers superior camera performance. Moreover, the integration of Galaxy’s next-generation ProVisual Engine takes imaging capabilities to the next level.
AI at the Core: A New Era of Interaction with the Samsung Galaxy S25 Series
The Galaxy S25 series, powered by One UI 7, functions as a true AI companion. It comprehends the context of user needs and preferences, providing personalised AI experiences while prioritising user privacy at every interaction. This series represents the beginning of a collaborative vision with Google to reimagine Android with AI at its core, bringing together developers and partners from across the globe.
AI agents with multimodal capabilities bring powerful features to the Galaxy S25 series. These agents can interpret text, speech, images, and videos. This results in interactions that feel more natural and intuitive.
Google’s Circle to Search has also received significant upgrades. The feature now makes searching on the phone screen faster, more efficient, and contextually relevant. It can quickly recognise phone numbers, email addresses, and URLs on the screen. With a single tap, users can call, send an email, or visit a website effortlessly.
Contextual Searches
The Galaxy S25 series also facilitates actionable searches with context-aware suggestions for subsequent actions. Furthermore, it seamlessly transitions between applications for swift follow-up actions, such as sharing GIFs or saving event details.
The series signifies a breakthrough in natural language understanding, simplifying everyday interactions. Users can simply ask and intuitively locate a specific photo in the Samsung Gallery or adjust the display font size in Settings.
By simply pressing and holding the side button, users can activate Gemini and seamlessly interact across Samsung and Google applications, as well as third-party applications such as Spotify. For instance, users can find their favourite sports team’s season schedule and add it to the Samsung Calendar with a single command.
These intuitive interactions are further enhanced by expansions to Galaxy AI’s popular tools for communication, productivity, and creativity. The Galaxy S25 series maintains call organisation with Call Transcript and summary features. Writing Assist features, such as content summarisation and automatic note formatting, can be enabled where texts can be selected without the need to switch between applications. Drawing Assist unlocks new avenues for bringing ideas to life through combinations of sketches, text, or image prompts.
Hyper-Personalisation with Privacy
In the era of AI, personalisation and privacy go hand-in-hand. On the Galaxy S25 series, the Personal Data Engine empowers personalised AI features by securely analysing user data on-device to deliver highly customised experiences that reflect individual preferences and usage patterns. These insights enable tailored experiences, such as searching for an old photo in the Gallery using natural language or receiving guidance throughout the day with Now Brief, which proactively offers suggestions accessible via Now Bar on the lock screen. Knox Vault keeps all personalised data private and secure. Combined with enhanced on-device processing capabilities, this creates a robust, protected AI experience that is unique to Galaxy.
The Galaxy S25 series also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could arise with the advancement of quantum computing.
Comprehensive security is essential for true privacy. To address this, One UI 7 introduces a fortified layer of device safety, specifically designed for the age of AI and hyperconnectivity. Furthermore, the update includes enhanced Maximum Restrictions settings and improved Theft Protection. In addition, a new Knox Matrix dashboard has been added to seamlessly monitor the security status across connected devices.
Unleashing Peak Performance
The Galaxy S25 series is powered by the Snapdragon 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful processor ever featured in the Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU, and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit.
Samsung and Qualcomm Technologies collaborated to customise the Snapdragon 8 Elite for Galaxy. The Galaxy S25 series features advanced AI image processing with ProScaler. This improves display image scaling quality by 40%. It also integrates custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe). This technology is embedded within the processor, using Galaxy IP to enhance display power efficiency.
The Snapdragon 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, resulting in smoother and more realistic mobile gaming experiences.
All intensive device usage and AI processing operate seamlessly thanks to a modified heat dissipation structure with a 40% larger vapour chamber and a tailored thermal interface material (TIM) that delivers enhanced thermal efficiency.
Pro-Grade Photography and Videography
The Galaxy S25 series sets a new standard for mobile photography. As a result, it captures ultra-detailed shots at every range, thanks to its high-resolution sensors and the ProVisual Engine. Additionally, the Galaxy S25 Ultra now features a new 50MP ultrawide camera sensor. This upgrade, compared to the previous 12MP sensor, delivers exceptional clarity and vibrancy. 10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Consequently, the Galaxy S25 can capture details in any lighting condition. Moreover, low-light videos have never been clearer than with the Galaxy S25. Based on its powerful processor, the Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows for the detection of both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.
The Galaxy S25 series also introduces a range of tools previously limited to specialised software, making advanced editing accessible to all users. Now, anyone can become a pro at editing photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowds, and noise – users can control which sounds to reduce or eliminate entirely.
For a DSLR-like experience on mobile, the Galaxy S25 series introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. The Galaxy S25 series also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.
Portrait Studio has also been enhanced, allowing users to create personalised avatars with more lifelike facial expressions. Filters introduce new analogue-style filters, delivering a film-like aesthetic to photos and videos.
Sustainable Design and Long-Term Support
The S25 series builds upon Galaxy’s “Essential Design” grounded in “Simple, Impactful, and Emotive” elements. The Galaxy S25 Ultra refines this essence into the slimmest, lightest, and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.
The Galaxy S25 Ultra is made with durable titanium. Additionally, it features Corning Gorilla Armor 2, a new material that surpasses the durability of glass. This innovative material combines Corning’s glass ceramic with a proprietary anti-reflective surface treatment. As a result, it provides advanced drop protection, scratch resistance, and enhanced anti-reflection capabilities.
The Galaxy S25 series devices use at least 50% recycled cobalt in their batteries. Notably, the Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt. This cobalt is sourced either from previous Galaxy devices or from batteries discarded during the manufacturing process. Moreover, Samsung collaborates with like-minded partners throughout several stages. First, they extract cobalt from used batteries, and then they reuse the recycled cobalt in the Galaxy S25’s battery.
Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures reliable and optimised performance over an extended lifespan.
Samsung Care+
For added peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements. This provides reassurance to Galaxy users. For those who value having the latest technology, the flexible subscription model makes owning and upgrading Galaxy devices easier than ever. Regional details and availability will be announced at a later date.
All Galaxy S25 devices will include six months of Gemini Advanced and 2TB of cloud storage at no additional cost. Gemini Advanced comes equipped with our most capable AI models and priority access to the newest features, such as Gems, custom AI experts for any topic, and Deep Research, which functions as a personal AI research assistant.
Availability and Pricing
From January 23rd to February 13th, 2025, customers can enjoy exclusive offers when they pre-order the Galaxy S25 series. In total, these offers are worth up to RM1,600. For instance, customers can receive a double storage upgrade valued at up to RM600 on selected models. Furthermore, they can enjoy up to RM400 off when making payments with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today. You can pre-order the Samsung Galaxy S25 Series through the official website now.
