Malaysians can now invest in gold as easily as topping up their phones. TNG Digital Sdn Bhd has officially launched e-Mas, a digital gold investment product accessible directly through the TNG eWallet app.
Touch ‘n Go Launches e-Mas
“There are no hidden fees or extra charges and has an extremely low-entry barrier. Such transparency makes it so different from other similar products,” said Alan Ni, chief executive of TNG Digital, during the launch event at Hilton Kuala Lumpur. He emphasised that e-Mas aims to make financial empowerment and accessibility a reality for all Malaysians.
With a minimum investment of just RM10, e-Mas is designed to be user-friendly. The all-digital platform allows users to buy, sell, and monitor live gold prices directly within the app. Early adoption rates during the pilot phase suggest e-Mas has the potential to become the biggest gold investment platform in Malaysia by user base.
What Does It Offer?
Currently, e-Mas only offers digital gold, which doesn’t comply with Shariah law. This is a requirement for full allocation of physical gold. CIMB Bank Berhad serves as the appointed liquidity provider for e-Mas.
Malaysia’s Digital Minister, Gobind Singh Deo, graced the launch ceremony. In his speech, Gobind commended e-Mas as a significant milestone in democratising access to affordable financial products for Malaysians.
“TNG Digital has been driving financial inclusion alongside the government through the range of financial products and services offered within the TNG eWallet,” Gobind said. “By harnessing technology, TNG Digital facilitates access to financial solutions such as investments, insurance, money market funds, remittance, and overseas payments, ensuring they are easily accessible to Malaysians of diverse backgrounds.”
The Minister pointed to the burgeoning digital economy and financial sector in Malaysia. This is evidenced by the increasing popularity of digital banks and eWallets. He highlighted that over two-thirds of all credit and debit card transactions are now contactless. This underlines the demand for innovative financial solutions from Malaysians.
This focus on a robust digital economy aligns with the government’s goal of boosting its contribution to the GDP. Currently at 23.3 percent, the government aims to raise this figure to 25.5 percent by 2025.
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